CRM Marketing Analyst: AI-Driven Customer Journeys

Accenture PLC; Dublin; Hybrid; EUR 60,000 - 85,000; Full time

Job summary

Accenture PLC in Dublin, Ireland is seeking a CRM Marketing Senior Analyst to support analysis, design, and delivery of CRM programmes and AI-enabled solutions. You will map current journeys, identify gaps, and translate findings into actionable requirements for multidisciplinary teams.

The role sits at the intersection of CRM strategy, data, technology, and AI-enabled delivery, requiring strong communication and workshop facilitation skills for client engagements.

Qualifications

• 2+ years of experience as a business/CRM analyst or consultant in digital, marketing, tech, or professional services.
• Foundational understanding of CRM, customer journeys, data, segmentation, personalisation, and marketing automation.
• Comfortable engaging with stakeholders, gathering information, and contributing to workshops.
• Exposure to CRM, marketing, customer experience, or digital transformation projects.
• Clear written, visual, and verbal communication skills for presentations and journey maps.
• Experience with CRM/marketing platforms (Salesforce, Adobe, HubSpot, Braze, Dynamics) and interest in AI-enabled solutions.

Responsibilities

• Plan and support discovery activities with stakeholders, workshops, and process reviews.
• Analyse customer journeys, lifecycle communications, and channels to identify gaps and opportunities.
• Document findings and present recommendations to marketing, data, and technology teams.
• Translate objectives into CRM capabilities, requirements, and user stories for delivery.
• Develop as-is and to-be service blueprints linking interactions to data, people, and tech.

Skills

Business analysis

CRM analysis

Customer experience analysis

Stakeholder engagement

Communication

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

HubSpot

Braze

Microsoft Dynamics

Job description

Accenture PLC in Dublin, Ireland is seeking a CRM Marketing Senior Analyst to support analysis, design, and delivery of CRM programmes and AI-enabled solutions. You will map current journeys, identify gaps, and translate findings into actionable requirements for multidisciplinary teams.

The role sits at the intersection of CRM strategy, data, technology, and AI-enabled delivery, requiring strong communication and workshop facilitation skills for client engagements.