SFMC Account Engagement Lead: Personalisation & Campaigns

Sogeti; Dublin; On-site; EUR 70,000 - 90,000; Full time

Job summary

Sogeti in Ireland is seeking a Salesforce Marketing Cloud Account Engagement Advanced Personalisation Developer to administer and optimise the Salesforce Marketing Cloud Account Engagement and Personalisation platforms. You will work with marketing, CRM, data and business stakeholders to design and deliver end-to-end campaigns, journeys, segmentation and personalised digital experiences across channels.

Role requires strong hands-on experience with Pardot and Personalisation, plus integration

Qualifications

• Strong hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot) and Salesforce Personalisation.
• Experience building end-to-end marketing campaigns including audience segmentation, lead nurturing, lead scoring, forms, landing pages, email automation, customer journeys and personalised digital experiences.
• Knowledge of Salesforce CRM, Data Cloud/CDP, marketing analytics, consent management, customer data models and marketing technology integrations.

Responsibilities

• Configure, administer, and maintain Salesforce Marketing Cloud Account Engagement and Salesforce Personalisation platforms, including user management, security, integrations, and environment configuration.
• Design, build, test, and deploy end-to-end marketing campaigns, lead nurturing programmes, forms, landing pages, email journeys, segmentation strategies, and automated workflows.
• Configure and manage audience segmentation, lead scoring, grading models, engagement programmes, dynamic content, and personalisation rules to support marketing and sales objectives.
• Collaborate with CRM, Data Cloud, analytics, and business teams to ensure accurate customer data flows, campaign targeting, consent management, and performance reporting.
• Support campaign execution, monitoring, optimisation, and troubleshooting activities, ensuring successful delivery across email, web, and digital engagement channels.
• Produce and maintain solution documentation, campaign specifications, configuration artefacts, testing evidence, and operational support procedures.

Skills

Salesforce Marketing Cloud

Pardot

Audience segmentation

JavaScript, HTML, CSS

API integrations

Tools

Salesforce Data Cloud

CRM integrations

Job description

Sogeti in Ireland is seeking a Salesforce Marketing Cloud Account Engagement Advanced Personalisation Developer to administer and optimise the Salesforce Marketing Cloud Account Engagement and Personalisation platforms. You will work with marketing, CRM, data and business stakeholders to design and deliver end-to-end campaigns, journeys, segmentation and personalised digital experiences across channels.

Role requires strong hands-on experience with Pardot and Personalisation, plus integration