CRM & Loyalty Campaigns Lead

CarTrawler; Dublin; Hybrid; EUR 60,000 - 88,000; Full time

Benefits offered by this job

Hybrid working

Job summary

CarTrawler in Dublin is seeking a CRM Specialist to drive loyalty and lifecycle campaigns for partner accounts. You will own end-to-end delivery across email, lifecycle and loyalty communications, using data-driven insights to improve engagement and revenue.

You'll work with Salesforce Marketing Cloud and CMS tools, collaborate with trading squads and partners, and champion best practices to optimise campaigns and KPIs.

Qualifications

• 3+ years' experience in CRM, Loyalty Marketing, Digital Marketing, Travel.
• Hands-on experience using Salesforce Marketing Cloud to execute campaigns.
• Strong track record of improving campaign performance through segmentation and personalization.
• Fluent English.

Responsibilities

• Act as the CRM & Loyalty SME within the Trading Squad, supporting partner commercial and customer objectives.
• Own end-to-end delivery of CRM and loyalty campaigns across email, lifecycle and loyalty communications.
• Execute campaigns using CRM platforms (e.g. Salesforce Marketing Cloud), CMS, widgets and partner marketing tools.
• Ensure campaign quality and consistency across audience selection, customer journeys, landing pages, compliance and partner requirements.
• Collaborate with Trading Squad Leads, Partner Managers and commercial stakeholders to deliver campaigns on time.
• Identify opportunities to grow partner revenue through CRM optimisation, segmentation, lifecycle marketing and personalisation.
• Analyse campaign performance and loyalty data to optimise future activity.
• Turn campaign insights into commercially focused recommendations.
• Define, monitor and report on CRM & loyalty KPIs including engagement, retention, conversion and revenue.

Skills

Fluent English

Strong analytical skills

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

CRM, Loyalty Marketing certifications desirable

Tools

Salesforce Marketing Cloud

CMS platforms

Job description

CarTrawler in Dublin is seeking a CRM Specialist to drive loyalty and lifecycle campaigns for partner accounts. You will own end-to-end delivery across email, lifecycle and loyalty communications, using data-driven insights to improve engagement and revenue.

You'll work with Salesforce Marketing Cloud and CMS tools, collaborate with trading squads and partners, and champion best practices to optimise campaigns and KPIs.