CRM Manager

Life Style Sports; Dublin; On-site; EUR 65,000 - 85,000; Full time

Job summary

Life Style Sports in Dublin is seeking an experienced CRM/Customer Marketing professional to own the end-to-end CRM strategy and drive customer communications across email and other channels.

You will lead day-to-day campaigns, grow an opted-in database, ensure GDPR compliance, analyse performance, and collaborate with Ecommerce, Marketing and Creative teams to maximise engagement and revenue.

Qualifications

• Significant experience in a CRM or Customer Marketing role within a fast-paced consumer-facing environment, ideally retail or ecommerce.
• Hands-on experience with CRM platforms, marketing automation and customer engagement tools.
• Proven track record delivering CRM strategies that drive engagement, retention and revenue growth.
• Strong understanding of customer lifecycle management, segmentation and personalisation principles.
• Excellent stakeholder management and cross-functional collaboration skills.

Responsibilities

• Own the end-to-end CRM strategy, planning, execution and optimisation of customer communications across email and other channels.
• Lead day-to-day management, production and deployment of CRM campaigns, improving processes and efficiency.
• Grow and maintain a healthy opted-in customer database while ensuring GDPR compliance.
• Analyse campaign and customer data to improve engagement, conversion, retention and customer lifetime value.
• Own and optimise automated customer journeys (welcome, onboarding, post-purchase, win-back, re-engagement).
• Collaborate with Ecommerce, Marketing and Creative teams to develop content and promotions that drive performance.
• Implement a customer-centric optimisation program using testing, segmentation and personalisation.
• Drive lifecycle marketing to achieve CRM-led revenue growth and retention.

Skills

CRM Strategy

Campaign Management

Data Analysis

Segmentation

Personalisation

Stakeholder Management

Tools

Bloomreach

Job description

At Life Style Sports, we’re redefining what it means to be a sports retailer.

Proudly Irish-owned and Ireland’s leading sports destination, we empower the Stylised Athlete through unforgettable customer experiences and the world’s best performance and sport style brands. From our Brand Centre in the heart of Dublin to our carbon-neutral warehouse, everything we do is designed to make a real impact.

With 37 stores nationwide, a well-established eCommerce platform, and a passionate team of over 500 people, we bring the best of the world’s leading sports brands to our customers every day. In 2025, we took this even further by joining forces with Castore, a premium performance sportswear brand, as a key partner; strengthening our offer and reinforcing our commitment to innovation, quality, and performance.

Guided by our Brand Values of Social, Inspirational, and Fearless, we’re creating more than a sports retail business, we’re building a community. One that connects deeply with our customers and champions a vibrant, inclusive workplace culture where our teams can truly thrive.

At Life Style Sports, we set our teams up for success through structured training and a supportive onboarding experience. We’re committed to supporting the growth and development of every member of our store teams.

We’re proud to be recognised on the Sunday Independent’s Best Employers list since 2021. This recognition reflects our commitment to breaking barriers and challenging the status quo.

Are you ready to push boundaries, embrace new challenges, and help shape the future of sports retail?

Key Responsibilities

• Own the end-to-end CRM strategy, planning, execution and optimisation of customer communications across email and other CRM channels, ensuring alignment with business objectives and customer needs.
• Lead the day-to-day management, production and deployment of CRM campaigns, continuously improving processes, workflows and operational efficiency.
• Develop and execute strategies to grow and maintain a healthy opted-in customer database leveraging our key partners for new customer acquisition while ensuring compliance with GDPR and customer data best practices
• Analyse campaign and customer performance data to identify opportunities to increase engagement, conversion, retention and customer lifetime value across the customer lifecycle.
• Own and optimise automated customer journeys and triggered communications, including welcome, onboarding, post-purchase, win-back and re-engagement programs.
• Partner closely with Ecommerce, Marketing, and Creative teams to develop compelling content and promotional strategies that drive commercial performance and customer engagement.
• Develop and implement a customer-centric optimisation program, leveraging testing, segmentation, personalisation and advanced targeting to deliver best-in-class customer experiences.
• Drive customer retention initiatives and CRM-led revenue growth through data-driven lifecycle marketing and personalised customer experiences.
• Monitor, analyse and report on CRM channel performance, providing actionable insights and recommendations to improve campaign effectiveness and overall business performance.

Key Requirements:

• Significant experience in a CRM or Customer Marketing role within a fast-paced consumer-facing environment, ideally retail, sports retail, ecommerce or omnichannel businesses.
• Hands-on experience with CRM, marketing automation and customer engagement platforms. Experience with Bloomreach is highly desirable.
• Proven track record of developing and executing CRM strategies that drive customer engagement, retention, revenue growth and customer lifetime value.
• Strong understanding of customer lifecycle management, segmentation, personalisation and retention marketing principles.
• Strong analytical and commercial acumen, with the ability to interpret complex data sets and translate insights into actionable business recommendations.
• Great communicator, with the ability to build strong relationships across the brand
• Outstanding ability to think creatively to identify and resolve challenges
• Ability to work cross functionally across several teams, both internal and external in order to deliver results
• Excellent stakeholder management and communication skills, with the ability to influence and align cross-functional teams.
• Strong commercial awareness and ability to understand implications on the business of decisions taken
• Highly organised, can work to tight deadlines and under time pressure