Communications Lead: Ireland Brand & Launch

Geely Auto UK; Dublin; On-site; EUR 60,000 - 90,000; Full time

Job summary

Geely Auto Ireland is building a national communications function to support its launch and growth in the Irish market. The role leads communications strategy, brand management, PR and digital engagement across channels, coordinating with agencies and retailers to execute campaigns and events.

You will collaborate with marketing, dealer teams and external partners to ensure consistent messaging, strong media relationships and a superior customer journey.

Qualifications

• Bachelor’s degree or equivalent in Communications, Marketing, Business or related discipline.
• Proven experience in communications, PR, brand or integrated marketing.
• Experience in automotive, consumer, or fast-paced commercial sectors advantageous.
• Strong understanding of communications strategy, digital communications and brand management.
• Experience working with agencies, media and external communications partners.
• Experience supporting integrated campaigns, launches and customer engagement initiatives beneficial.
• Strong understanding of digital communications, CRM and customer journey activity advantageous.

Responsibilities

• Develop and implement Geely Auto Ireland’s communications strategy aligned with overall business objectives.
• Support development and delivery of integrated communications activity across brand, product, retailer and corporate initiatives.
• Ensure consistent brand messaging, tone of voice and communication standards across all channels and customer touchpoints.
• Support brand positioning and market awareness activities aligned with Geely Auto Ireland’s long-term growth objectives.
• Coordinate communication planning relating to vehicle launches, retailer announcements and major business initiatives.
• Oversee PR and media communications activities across the Irish market.
• Support development of strong relationships with media, journalists, agencies and external stakeholder groups.
• Coordinate external communications activity including press releases, media briefings and launch communications.
• Support crisis communications and reputational issue management where required.
• Ensure alignment between PR activity, digital communications and wider marketing campaigns.
• Support development of digital communications and customer engagement activity across online platforms and customer channels.
• Coordinate communication activity linked to CRM, lead nurturing and customer engagement initiatives.
• Support optimisation of customer communication journeys and digital brand experience.
• Work collaboratively with digital, social media and website stakeholders to support communication effectiveness.
• Monitor communication performance metrics and engagement activity across digital channels.
• Work collaboratively with Marketing, PR and Dealer Marketing teams to support integrated campaign execution.
• Coordinate with agencies, suppliers and external communications partners to support campaign delivery and operational alignment.
• Support communication planning for launch events, retailer activations and experiential marketing activity.
• Monitor communications effectiveness and identify opportunities for continuous improvement.
• Assist with management of communications budgets, supplier performance and operational coordination.

Skills

Communications strategy

Brand management

PR & media relations

Digital communications

CRM coordination

Campaign coordination

Budget management

Education

Bachelor’s degree or equivalent in Communications, Marketing, Business or related discipline

Job description

Geely Auto Ireland is building a national communications function to support its launch and growth in the Irish market. The role leads communications strategy, brand management, PR and digital engagement across channels, coordinating with agencies and retailers to execute campaigns and events.

You will collaborate with marketing, dealer teams and external partners to ensure consistent messaging, strong media relationships and a superior customer journey.