Commercial Manager

CELSIUS; Dublin; Hybrid; EUR 85,000 - 110,000; Full time

Job summary

CELSIUS is seeking a Commercial Manager, Ireland to own the day-to-day commercial agenda and accelerate growth across the Irish market. You will lead collaborations with our distribution partner, translate strategy into executable programs, and drive distribution, visibility and in-store execution.

Reporting to the Commercial Director, GB & Ireland, you will manage plans, forecasts, stock and performance to maximize CELSIUS listings and growth in Ireland, while spending significant time in

Qualifications

• Strong FMCG commercial experience in beverages or fast-paced consumer categories.
• Experience with major Irish retailers or within the Irish FMCG market.
• Solid understanding of retailer commercial dynamics, distribution, range, promotions and in-store execution.
• Experience working with distributors, commercial partners or customer teams.
• Willingness to spend regular time in stores and travel across Ireland.

Responsibilities

• Own the CELSIUS Ireland Commercial Plan with clear KPIs and priorities.
• Lead the relationship with the distribution partner and align objectives across channels.
• Accelerate distribution and range, increasing store counts and SKUs.
• Drive visibility, availability and execution in-store, including activations.
• Lead CELSIUS field resources in Dublin and coordinate field execution.
• Own forecasting and supply coordination between Ireland, distributor and supply chain.
• Build the future of CELSIUS Ireland across grocery, convenience, wholesale, fitness, universities and new channels.

Skills

FMCG commercial experience

Retailer relationships

Analytical capability

In-store execution

Field sales leadership

Forecasting & supply planning

Driving licence

Job description

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®- an everyday hustler with the essential energy to aim high and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® - confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR® - a born rebel, raising the bar with mind-body energy and zero compromise.

Together, we’re Celsius Holdings, Inc.- a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energised.

Role Title: Commercial Manager – Ireland

Work Model: Hybrid - Office based in Dublin, Ireland with some travel required

Role Type: Full-Time

Reporting to: Commercial Director, GB & Ireland

CELSIUS is one of the fastest-growing energy drink brands globally, with an ambition to build a significant, long-term business across Ireland. We are looking for a highly driven Commercial Manager, Ireland to take day-to-day ownership of the Irish market and help accelerate the next phase of our growth.

Reporting to the Commercial Director, GB & Ireland, you will act as the commercial lead for CELSIUS in Ireland, working closely with our distribution partner, to turn our strategy into execution.

This is a broad, hands-on commercial role. You will be responsible for ensuring we have the right plans, forecasts, stock, distribution and execution to deliver our ambitions, while constantly identifying opportunities to get more CELSIUS SKUs into more stores, with greater visibility and stronger execution.

You will also lead the objectives and priorities of our CELSIUS field resource in Dublin, ensuring activity on the ground is focused against the biggest opportunities to grow the brand. CELSIUS is at an important stage of development in Ireland, moving from initial market establishment to a more structured phase of distribution expansion, customer development and executional excellence. This role will play a central part in building the foundations for long-term growth.

RESPONSIBILITIES

1. Own the CELSIUS Ireland Commercial Plan

Take day-to-day commercial ownership of the Irish market, translating the GB & Ireland strategy into a clear plan for growth. You will:

• Own and track the Ireland commercial plan, objectives and key KPIs.
• Identify the biggest opportunities and barriers to accelerating growth.
• Maintain a clear view of performance by customer, channel and SKU.
• Ensure plans are translated into tangible improvements in distribution, range, visibility and rate of sale.
• Regularly review performance and recommend actions required to stay ahead of plan.
• Develop clear priorities for grocery, convenience, wholesale, e-commerce, fitness, universities and other relevant growth channels.

2. Lead the Relationship with our distribution partner

Act as the primary day-to-day CELSIUS commercial contact, building a highly collaborative but performance-focused partnership. You will:

• Work closely with our distribution partner's commercial teams to ensure CELSIUS remains a priority.
• Align clear objectives, priorities and actions across customers and channels.
• Support in building compelling retailer plans and selling stories.
• Challenge constructively where plans, pace or execution are not sufficient to deliver our ambition.
• Create strong connectivity between CELSIUS, our distribution partner and the wider GB & Ireland teams.
• Establish a consistent operating rhythm with our distribution partner, including regular performance reviews, action tracking and forward planning.
• Ensure that agreed actions have clear owners, deadlines and measurable outcomes.

The role is not to replace our distribution partner's customer teams, but to enable, support and challenge them to deliver the strongest possible outcome for CELSIUS.

3. Accelerate Distribution and Range

A critical part of the role will be identifying and unlocking opportunities to put CELSIUS in front of more consumers. You will work with our distribution partner to:

• Increase weighted and numeric distribution across priority customers.
• Grow the number of CELSIUS SKUs stocked per store.
• Maximise new product launches to unlock incremental distribution and visibility.
• Identify distribution gaps and develop clear plans to close them.
• Track progress by customer, channel, store group and SKU, ensuring gaps are converted into specific commercial actions.

4. Drive Visibility, Availability and Execution

Getting listed is only the beginning. You will work with our distribution partner and our field resources to ensure CELSIUS is executed brilliantly once it reaches stores. This includes:

• Improving availability and on-shelf presence.
• Driving secondary displays and incremental points of interruption.
• Ensuring promotions and activations are executed effectively.
• Identifying opportunities around key events, universities, fitness locations and high-priority stores.
• Working with marketing colleagues to translate consumer activation into retail execution.
• Use store visits, field reports, customer data and market insight to identify recurring execution issues.

5. Lead Field Execution

You will manage the objectives, priorities and performance of our CELSIUS field resource in Dublin. You will:

• Set clear weekly and monthly objectives.
• Prioritise outlets and activities against the biggest commercial opportunities.
• Track distribution gains, new listings, displays and execution improvements.
• Use field insight to identify opportunities and issues that need escalating to our distribution partner.
• Use field performance data to evaluate effectiveness and demonstrate measurable commercial impact.

6. Own Forecasting and Supply Coordination

You will be the commercial link between Ireland, our distribution partner and the CELSIUS supply chain, ensuring we have the right stock in the right place to support growth. You will:

• Manage the Ireland demand forecast in partnership with our distribution partner.
• Understand forecast changes, risks and opportunities.
• Ensure forecasts reflect customer listings, promotions, NPD and expected distribution gains.
• Maintain visibility of stock levels and future requirements.
• Support the launch planning and forecasting of new products.
• Establish a reliable forecasting process with clear assumptions, ownership and review points.
• Ensure emerging risks, including potential out-of-stocks, excess stock and lost sales, are identified and escalated early.
• Work closely with Supply Chain, Finance, Marketing and our distribution partner to align commercial plans with supply capability.

7. Build the Future of CELSIUS Ireland

This is not simply a role managing today’s business. You will help identify opportunities across grocery, convenience, wholesale, fitness, universities, e-commerce and other emerging channels, building the commercial case and working with our partners to unlock them. You will:

• Identify new customers, channels, occasions and routes to market.
• Assess commercial opportunities using relevant market, customer and consumer insight.
• Develop recommendations and business cases for future growth.
• Support the launch of new products and initiatives.

EXPERIENCE

We’re looking for someone who combines strong commercial capability with an entrepreneurial, challenger mindset. You will have:

• Strong FMCG commercial experience, ideally within beverages or another fast-paced consumer category.
• Experience working with major Irish retailers and/or within the Irish FMCG market.
• Strong understanding of retailer commercial dynamics, distribution, range, promotions and in-store execution.
• Experience working with distributors, commercial partners or customer teams.
• Strong analytical capability and confidence working with sales, distribution, forecasting and performance data.
• A practical, hands-on approach and willingness to spend regular time in stores and with field teams.
• A full driving licence and the ability to travel regularly throughout Ireland.
• Beverage or energy category experience.
• Experience with demand forecasting and supply planning.
• Experience managing or directing field sales resources.
• Experience working across grocery, convenience, wholesale, e-commerce, fitness or university channels.
• Experience supporting NPD launches.

DIVERSITY

Celsius celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We believe strongly in fostering a safe, fair, and respectful work environment.

The information above has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.