Business Development Rep

The Fruit People Limited; Dublin; On-site; EUR 40,000 - 75,000; Full time

Job summary

The Fruit People Limited in Dublin is seeking a results-driven Business Development Representative to own the full sales cycle for our premium fruit, snacks and office catering offerings. You will qualify leads, conduct outreach, present proposals, and close high-value contracts with Dublin-based organizations.

Based at our Dublin headquarters, you’ll collaborate with the Co-Founder, build a robust pipeline in HubSpot, and drive growth through new client acquisition and strategic territory

Qualifications

• 2–4 years of proven B2B deal closure.
• End-to-end sales process experience from outreach to final sign-off.
• Strong self-sourcing with cold outreach experience.
• Commercial acumen with margin protection.
• Excellent communication and executive relationship-building skills.

Responsibilities

• Prospect discovery and qualification; lead high-impact discovery calls.
• Create customized proposals and coordinate trials.
• Field sales and local territory execution in Dublin.
• Engage key stakeholders across facilities, procurement and executives.
• Close deals and negotiate contracts while protecting margins.
• Oversee onboarding and handover to Account Management.
• Manage CRM records, forecasting, and pipeline velocity in HubSpot.
• Balance short-cycle and enterprise opportunities.

Skills

B2B sales

Cold outreach

HubSpot CRM

Communication skills

Job description

Business Development Representative

The Fruit People · Dublin · €40,000 base salary · €75,000+ OTE (Uncapped Commission)

About The Fruit People

We power over 1,000 businesses across Dublin with premium fresh fruit, specialty coffee, workplace snacks, office catering, and fully managed kitchen solutions.

Built on over ten years of exceptional service and organic referral growth, we are now embarking on our next strategic expansion phase. To drive this next chapter, we are recruiting a results-oriented Business Development Manager to lead new client acquisition and scale our commercial presence throughout Greater Dublin.

The Role: This is a full-cycle B2B sales role offering total ownership of the deal pipeline.

Based out of our Dublin headquarters, you will work closely with our Co-Founder to qualify incoming marketing leads while aggressively driving proactive outreach. You will lead every phase of the sales cycle. From initial prospecting and outreach through to contract execution, focusing on securing high-value, long-term commercial accounts.

Key Responsibilities

• Discovery & Prospect Qualification: Lead high-impact discovery calls and face-to-face consultations to unpack prospect requirements, budget parameters, and decision-making structures.

• Proposal Creation & On-Site Trials: Develop customized sales proposals that align with client requirements while safeguarding company margin targets; organize product samplings, coffee tastings, and trial periods.

• Field Sales & Local Territory Execution: Plan and execute targeted field visits and in-person presentations across key commercial hubs in Dublin.

• Multi-Stakeholder Engagement: Form strong relationships with key stakeholders across client organizations, from Facilities Leads and Office Managers to Procurement Leads and Executives.

• Commercial Closing & Contract Negotiation: Structure and negotiate client agreements, using sound commercial judgment to close deals while maintaining solid profit margins.

• Account Handover & Onboarding: Oversee the early onboarding process and coordinate a seamless handover to the Account Management team once the contract is signed.

• CRM Management & Forecasting: Maintain detailed sales records within HubSpot, ensuring accurate forecasting, pipeline velocity tracking, and clear follow-up actions.

• Pipeline Balance & Deal Strategy: Manage a dual focus on closing short-cycle, fast-turnaround accounts alongside complex, enterprise-level opportunities.

What You’ll Be Selling: Our portfolio spans flexible weekly fruit and snack services for boutique offices to fully integrated, multi-site food and beverage programs for enterprise corporate campuses. You will adapt your approach and strategy to fit the unique scope and complexity of every account.

Mentorship & Executive Support: You will work alongside our Co-Founder during your onboarding period, co-selling on live opportunities to gain deep familiarity with our offerings, unit economics, and client personas. Once established, you will take full ownership of your pipeline while directly influencing our broader sales methodology and growth strategies.

Key Performance Indicators: Success in this role is evaluated by:

• Consistently cultivating and progressing a healthy, multi-stage sales pipeline.

• Meeting or exceeding monthly revenue targets and gross margin benchmarks.

• Demonstrating clear insight into key pipeline dynamics—knowing which deals are accelerating, stagnant, or in need of support.

• Maintaining precise sales administrative standards, self-accountability, and commercial discipline.

Requirements

• 2–4 years of proven track record closing B2B deals.

• Demonstrated history of managing end-to-end sales processes from cold outreach to final sign-off.

• Strong self-sourcing capabilities, with experience initiating cold outreach and generating new opportunities.

• Commercial acumen with hands-on experience structuring deal terms and protecting gross margins.

• Outstanding communication, pitch delivery, and executive-level relationship-building skills.

• High discipline in CRM administration (HubSpot experience is a plus).

• Full, clean driving licence for regional client visits.

Desirable Criteria

• Prior experience within corporate food service, FMCG, office services, or corporate supply chain.

• Existing business contacts or prior exposure selling to Dublin corporate offices.

Why Join Us?

• Complete Ownership: End-to-end management of your sales cycle with room to execute.

• Direct Influence: High visibility with leadership and a tangible impact on company growth.

• Operational Excellence: Full support from dedicated operations, logistics, and account service teams.

• Established Reputation: Represent a respected brand with proven product quality and client retention.