Business Development & Marketing Manager

Moore Ireland; Dublin; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid working

Career progression

In-house training

Mentoring program

Wellness initiatives

Moore Global Network access

Job summary

Moore Ireland is seeking an experienced Marketing and Business Development leader to influence key stakeholders, shape strategic plans, and drive multi-channel campaigns across the professional services sector. You will work closely with partners to develop and deliver initiatives that win new clients while retaining existing ones.

The role requires strong communication, data-driven decision making, and a track record in CRM, analytics, and cross-functional leadership.

Qualifications

• 5+ years experience of working in a professional services firm, preferably accountancy or law.
• Experience advising and delivering strategic marketing and business development plans.
• Strong ability to persuade, influence and challenge partners.

Responsibilities

• Work closely with partners to challenge, develop and deliver strategic plans and initiatives.
• Coach partners on business development and embed structured processes across teams.
• Develop multi-channel comms and targeted business development campaigns with ROI focus.
• Produce engaging content, including articles and brochures.
• Support bids, tenders and presentations.
• Drive client retention and maximise value through client care and service gap analysis.
• Manage data to support decision-making and activity tracking.
• Support on pipeline generation and internal cross-selling opportunities.
• Maintain up-to-date web and social channels; manage events including webinars.
• Support the brand from firm-wide to personal profiles; leverage Moore UK and Moore Global networks.

Skills

Strategic marketing

Business development

Influencing

Project management

Digital marketing

CRM & Analytics

Written communication

Networking

Presentation skills

MS Office

Job description

With the overarching purpose to support in retaining and maximising existing clients, help win new ones and manage and enhance our brand, this person will play a key role in influencing the opinion of key stakeholders, developing and delivering strategic plans, and ensuring focused and engaging messages are communicated to our target markets.

About the candidate

You’ll have experience of advising and delivering strategic marketing and business development plans within the professional services environment, and be comfortable advising, influencing and challenging partners. You’ll also be experienced in the full marketing mix, including secondary and tertiary comms, data and analytics, targeted business development campaigns and client care.

Key responsibilities

• Work closely with partners and fee earners to challenge, develop and deliver strategic plans and initiatives.
• Ability to coach partners onbusiness development and embed structuredbusiness development processes across teams.
• Develop, manage and implement multi-channel comms and targetedbusiness development campaigns, ensuring they’re engaging, focused, measured and followed up.
• Produce and optimise engaging content, including articles, reports and brochures.
• Support on bids, tenders and presentations.
• Focus on client retention and maximisation through client care and service gap analysis.
• Manage and leverage data to support decision-making and activities.
• Support fee earners to generate, drive and manage pipeline.
• Support on internal marketing and cross selling opportunities.
• Keep web and social media channels up to date and engaging.
• Managing events, including webinars.
• Support the brand, from firm wide through to personal profiles.
• Research and communicate market opportunities and our competitors.
• Manage and monitor budgets and resource to ensure ROI.
• Influence and support wider group strategic priorities and initiatives.
• Build relationships with and leverage the Moore UK and Moore Global networks.

Skills & expertise

• Strong understanding of strategic marketing andbusiness development, both planning and delivering.
• 5+ years experience of working in a professional services firm, preferably accountancy or law.
• Excellent persuader, influencer and challenger, with the ability to work collaboratively.
• Enthusiastic and energetic, able to take the initiative, drive process and make things happen.
• Strong project management skills with an ability to be flexible, prioritise and delegate.
• Knowledge of digital marketing and systems such as CRMs, GA4 and PowerBI.
• Excellent written communication with attention to detail.
• Strong networking skills; good at quickly establishing relationships and trust.
• Confident at presenting and chairing meetings.
• Fast learner with the ability to hit the ground running.
• Experience in Microsoft Office, particularly Excel and PowerPoint.

What Moore Offers.

• Competitive salary and benefits package
• Hybrid working options
• Career development and progression opportunities
• In-house training and CPD support
• Mentoring system, continual assessment and feedback
• A supportive and inclusive team culture
• Active social club and wellness initiatives
• Access to the Moore Global Network, with over 30,000 professionals in 110+ countries

Who We Are Looking For.

At Moore, we believe it is important to look at the overall candidate. We are passionate about diversity and inclusion, and we seek to attract talented individuals from a wide and diverse talent pool. Our business is made stronger by the different perspectives and experiences of our people and we feel it is important and in line with our values that we continue to build a workforce which is representative of our society as it is today. Candidates should be motived, collaborative, enthusiastic and driven in their approach to their career.

• Learn more about us at - www.mooreireland.ie