Brand Manager - Lexus

Hollybank Trustees Ltd; Naas; On-site; EUR 70,000 - 95,000; Full time

Job summary

Toyota Naas in Naas, Co. Kildare, Ireland is seeking a Brand Manager to lead the Lexus department. You will maintain deep product knowledge, guide sales from showroom to close, and ensure a premium Omotenashi experience across all customer touchpoints.

The role combines leadership, marketing execution, operations management, and reporting, with responsibilities spanning staff development, brand communications, and performance analytics to support the dealership's ambitious growth plans.

Qualifications

• Proven experience in automotive sales, preferably premium or luxury brands.
• Strong leadership with 5+ years supervisory experience.
• Excellent communication and customer relationship management.
• Commercial focus on profitability and performance.
• Attention to detail and brand standards.
• Experience with CRM and sales reporting.
• Word and Excel proficiency.
• Presentation skills.

Responsibilities

• Act as the Lexus Product Expert and ensure premium customer experience.
• Oversee the Lexus sales process and SOP across touchpoints.
• Handle escalated queries and liaise with Group Sales Manager.
• Collaborate with manufacturer liaison and ensure compliance with standards.
• Lead brand awareness initiatives and annual marketing plan.
• Oversee daily operations of the Lexus department and showroom standards.
• Deliver regular performance reports and action plans to maximize opportunities.

Skills

Automotive sales

Leadership

Communication

CRM systems

Sales reporting

Presentation skills

Excel

Tools

CRM software

Job description

Location: On site / Naas, Co. Kildare, Ireland
job type: Permanent / Full-time
Sector and subsector: Automotive | General
Salary: Negotiable salary

We are currently looking for a Brand Manager to join our team.

Be part of our legacy and embark on a rewarding career journey with Toyota Naas. We have recently announced plans to develop a brand-new dealership for Toyota and Lexus in Naas, marking an exciting new chapter for our business.

With ambitious growth plans for the future, we are expanding our team and are now looking to recruit a talented and driven Brand Manager to help shape our continued success.

Key Responsibilities

Brand & Customer Experience

• Act as the Lexus Product Expert, maintaining in-depth knowledge of all models, specifications, and competitor offerings.
• Ensure every customer interaction reflects a premium Lexus experience aligned with brand standards (Omotenashi).
• Oversee and enforce the Lexus sales process and SOP, ensuring consistency across all customer touch points.
• Handle escalated customer queries and complaints professionally, liaising with the Group Sales Manager / Sales Coordinator where required.
• Manufacturer Liaison act as the primary link between the dealership performance and Lexus Ireland.
• Comply with corporate standards and prepare for manufacturer audits.

Be responsible and accountable for the Lexus Target both New and Used

• Actively participate in the selling of vehicles, leading from the front and setting performance standards.
• Ensure all trade-in vehicles are accurately valued in line with market conditions and company guidelines.
• Work closely with the wider group to maximise opportunities across all sites and stock availability.
• Maximize Finance Penetration, Accessory Sales and Insurance Products .

Team Development

• Conduct product training sessions with Senior Sales Executives to ensure high levels of product knowledge and confidence.
• Foster a high-performance culture focused on results, accountability, and customer satisfaction.

Marketing & Brand Awareness

• Drive brand awareness initiatives, including:
• In-dealership displays and merchandising
• Customer events and product launches
• Analyse market trends and competitors
• Grow local awareness of the Lexus Brand
• Develope and execute annual Marketing Plan
• Collaborate with marketing to ensure consistent and premium brand representation across all channels.

Operations Management

• Oversee the daily operations of the Lexus department, ensuring efficiency and professionalism at all times.
• Manage stock presentation, showroom standards, and customer environment.
• Ensure compliance with all dealership processes, financial guidelines, and manufacturer standards.

Reporting & Performance Management

The Lexus Brand Manager will be responsible for delivering and reporting on key performance metrics, including:

• Monthly and quarterly unit sales vs. target
• Finance Penetration
• Lead Response Time
• Customer Experience
• Customer satisfaction scores
• Customer retention and repeat business
• Complaint resolution turnaround times
• Department Activity
• Event attendance and conversion
• Lead generation from marketing initiatives

Regular reporting will be required to the Group Sales Manager, with clear action plans implemented to address performance gaps and maximise opportunities.

Key Skills & Experience

• Proven experience in automotive sales, preferably within a premium or luxury brand environment
• Strong leadership and team development skills with a supervisory role of more than 5 years
• Excellent communication and customer relationship management abilities
• Commercial awareness with a focus on profitability and performance
• High attention to detail and commitment to brand standards
• Experience with CRM systems and sales reporting
• Word and Excel proficient.
• Presentation Skills