Brand Manager GRENADE

Mondelēz International; Leinster; On-site; EUR 70,000 - 100,000; Full time

Job summary

Mondelēz International in Ireland seeks a Brand & Portfolio Manager to drive consumer-centric portfolio growth and align with brand vision. You will develop annual plans, set objectives and allocate resources across cross-functional teams, delivering integrated marketing campaigns and revenue-driving initiatives.

Based on consumer insights and brand positioning, you will implement 360-degree communications and support future product platforms while collaborating with regional and

Qualifications

• Experience understanding consumer behavior in the CPG sector.
• Ability to translate insights into consumer-centric brand portfolios.
• Strong analytical and creative balance for commercial strategy.

Responsibilities

• Support brand portfolio strategy and priorities to drive growth.
• Develop annual plans, objectives and allocate resources.
• Make recommendations for integrated commercial plans and marketing campaigns.
• Develop and implement 360 degree campaigns based on consumer insights.

Skills

Consumer behavior

Brand strategy

Analytics

Communication

Leadership

Job description

Job Description

Are You Ready to Make It Happen at Mondeléz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.

How you will contribute

Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Consumer behavior, preferably in the consumer goods sector in matrix environment
• Developing a seamless consumer experience
• Managing business objectives beyond brand and budget
• Analytics and creativity—a balance of commercial and strategic acumen
• Leading and influencing teams
• Communicating effectively, verbally and in writing, and executive presentation skills
• Markets with diverse economic environments a distinct advantage

Relocation Support Available?

No Relocation support available

Job Type

Regular

Brand & Portfolio Management

Marketing

Mondeléz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.