Brand Manager

Ipsen Biopharmaceuticals Inc.; Dublin; Hybride; EUR 70 000 - 90 000; Plein temps

Avantages offerts par ce poste

Hybrid working

Dublin location

Travel up to 20%

Résumé du poste

Ipsen Pharmaceuticals Ltd in Dublin is seeking a Brand Manager to own marketing activities for oncology and neuroscience brands, while supporting emerging brands and key commercial projects.

You will collaborate with Sales, Medical, Market Access and cross-functional teams to turn insights into impactful brand initiatives and drive commercial impact.

Qualifications

• Pharmaceutical marketing experience required.
• Understanding of healthcare environment and pharma marketplace.
• Experience with budgets and forecasting.
• Strong organisation, planning and project management.
• CRM experience and data-driven decision making.
• Excellent communication and stakeholder management.
• Proactive, collaborative, results-focused.

Responsabilités

• Develop and deliver tactical brand plans aligned with business objectives.
• Lead the annual operational plan for your assigned brands.
• Become the brand champion, acting as an internal point of reference for your portfolio.
• Analyse brand performance, market dynamics and competitor activity to identify opportunities and inform decisions.
• Manage brand budgets and evaluate the effectiveness and ROI of marketing initiatives.
• Develop innovative traditional, digital and multichannel marketing activities.
• Partner closely with Sales, Medical, Market Access and other cross-functional colleagues.
• Build collaborative relationships with healthcare professionals and Key Opinion Leaders.
• Ensure activities are delivered in line with the IPHA Code and relevant internal policies and procedures.

Connaissances

Pharmaceutical marketing

Budget management

Forecasting

Organisation & project management

CRM data usage

Communication

Stakeholder management

Formation

Life sciences degree

Outils

CRM systems

Description du poste

Title: Brand Manager

Company: Ipsen Pharmaceuticals Ltd

About Ipsen

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram .

Job Description

Brand Manager, Ireland | Dublin | Hybrid

Are you a pharmaceutical marketer looking for an opportunity to take greater ownership of brands and make a visible commercial impact?

We’re looking for a Brand Manager to join our Ireland team, leading marketing activity across our oncology and neuroscience portfolio , while also supporting emerging brands and key commercial projects.

This is a fantastic opportunity to work in a highly collaborative environment, partnering with colleagues across Sales, Medical, Market Access and other functions to turn customer and market insights into impactful brand activities.

What you’ll be doing

• Develop and deliver tactical brand plans aligned with business objectives.
• Lead the annual operational plan for your assigned brands.
• Become the brand champion , acting as an internal point of reference for your portfolio.
• Analyse brand performance, market dynamics and competitor activity to identify opportunities and inform decisions.
• Manage brand budgets and evaluate the effectiveness and ROI of marketing initiatives.
• Develop innovative traditional, digital and multichannel marketing activities.
• Partner closely with Sales, Medical, Market Access and other cross-functional colleagues.
• Build collaborative relationships with healthcare professionals and Key Opinion Leaders.
• Ensure activities are delivered in line with the IPHA Code and relevant internal policies and procedures.

What you’ll bring

• Pharmaceutical marketing experience.
• A good understanding of the healthcare environment and pharmaceutical marketplace.
• Experience with budget management and forecasting
• Strong organisation, planning and project management skills.
• CRM experience and confidence using data and insights to inform decisions.
• Excellent communication and stakeholder management skills.
• A proactive, collaborative and results-focused approach.
• A life sciences degree or similar qualification .
• Experience in oncology or neurology, and Market Access would be an advantage, as would IPHA certification, but these are not essential.

Why join us?

You’ll have the opportunity to take meaningful ownership of established brands, develop your experience across oncology and neuroscience , and contribute to an evolving portfolio.

• Dublin
• Hybrid working
• Travel up to approximately 20%

We welcome applications from suitably qualified candidates from all backgrounds and are committed to providing an inclusive recruitment experience.

If you require a reasonable accommodation during the recruitment process, please let us know.

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace "The Real Us".

The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities.

When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions.

Together we strive to better understand the communities we serve.

This means we also want to help you perform at your best when applying for a role with us.

If you require any adjustments or support during the application process, please let the recruitment team know.

This information will be handled with care and will not affect the outcome of your application.