Brand and Customer Manager – Respiratory

AstraZeneca plc; Blanchardstown; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

AstraZeneca plc in Dublin, Ireland, is seeking a Brand and Customer Manager – Respiratory to lead the local brand strategy, multichannel campaigns and key account engagements across the Irish health system. This senior role combines strategic planning, forecasting and cross-functional leadership in a hybrid field/office setup with regular travel.

You will partner with Sales, Medical, Market Access, IBEX and Regulatory teams to translate insights into growth, manage budgets and launches with

Qualifications

• Senior brand leadership experience in pharma or healthcare.
• Strong track record in brand strategy, launches and growth.
• Excellent cross-functional collaboration and communication.

Responsibilities

• Develop and localise the Brand Strategy Plan for Ireland.
• Lead multi-format campaigns aligned with accounts and insights.
• Manage demand forecasting, budgets and financial planning.
• Build partnerships with sales, medical, market access and IBEX teams.
• Guide launch excellence and ensure compliant asset approvals.

Skills

Brand strategy

Cross-functional leadership

Forecasting

Budget management

Multichannel marketing

Stakeholder engagement

Education

Degree in science/marketing/business

Job description

Job Title: Brand and Customer Manager – Respiratory

Location: Dublin, Ireland

Hybrid role: Field/office

Competitive Salary and Benefits

Introduction to role:

Are you ready to shape the future of a high-impact respiratory medicine brand in Ireland? As Brand and Customer Manager, you will play a pivotal role in turning insight, science and strategy into meaningful outcomes for patients, customers and the health system. This is the senior-most Brand Management position in our Irish organisation, based in College Park, Blanchardstown, Dublin, with hybrid field and office working and regular travel across Ireland. The role reports to the Franchise Manager.

Working at the heart of a collaborative cross-functional team, you will help develop and deliver an ambitious, insight-led Brand Strategy Plan and strategic account plans. You will partner with Sales, Medical, Market Access, IBEX, Diagnostics, Regulatory and commercial colleagues to translate customer needs and market opportunities into focused choices, compelling campaigns and measurable growth.

This is a hands-on commercial leadership role that brings together brand strategy, launch excellence, multichannel marketing, forecasting and meaningful customer engagement. You will build trusted relationships with key healthcare professionals, influencers and decision-makers, use data to sharpen execution, and create partnerships that help raise standards of care.

In everything you do, you will be expected to live the AstraZeneca values, do the right thing and bring integrity, accountability and sound judgement to every decision and interaction. It is an opportunity to see your thinking move from strategy to action, account by account.

Accountabilities:

• Brand Strategy and Planning: Partner with the Franchise Manager and cross-functional team to develop the Brand Strategy Plan. Adapt global strategy to the Irish market, identify opportunities through market and customer insight, and translate the plan into clear priorities and effective execution.
• Campaign Development and Localisation: Create or localise engaging, multi-format promotional campaigns and materials aligned with the Brand Strategy Plan and account needs. Ensure high-quality, timely rollout across priority accounts and channels, combining creativity, scientific rigour and strong commercial judgement.
• Key Account Management and Customer Engagement: Develop and execute robust strategic account plans that deliver customer value and business growth. Engage effectively with key influencers, prescribers and decision-makers, including consultants, specialist registrars, specialist nurses and pharmacists, to understand local needs, strengthen partnerships and support appropriate brand adoption.
• Forecasting and Budget Ownership: Support brand sales forecasts across PB, RBU2 and MTP cycles, and manage the annual brand marketing budget. Track performance, identify risks and opportunities early, course-correct when needed, and communicate the outlook with clarity and precision.
• Insight-Driven Execution: Use customer insight, market intelligence and performance data to guide targeting, segmentation, account planning and tactical execution. Continuously assess impact and feed learning back into propositions, campaigns and future priorities.
• Vendor and Partner Management: Lead creative agencies, market research partners, meeting providers and other external vendors to deliver high-quality work on time and within budget.
• Compliance and Approvals: Lead the promotional asset approval process with cross-functional partners and ensure every activity meets relevant internal standards, external requirements and the IPHA Code.
• Launch Excellence and Collaboration: Deliver launch and brand priorities to time and budget. Maintain strong links with Global and Regional teams, bringing relevant best practice, innovation and learning into the Irish market.
• Cross-Functional Leadership: Provide clear, inclusive leadership across the brand team. Build alignment around shared priorities, navigate competing demands constructively, and create a supportive environment where colleagues can contribute at their best. Champion ethics, integrity, compliance and accountability in every decision.

Essential Skills/Experience:

• A degree or higher qualification in science, marketing, business or a related discipline.
• Strong commercial pharmaceutical experience and a consistent track record of performance.
• Experience in a customer-facing role, with the ability to build credible, trusted relationships.
• Strong sales and/or marketing leadership, with evidence of delivering growth and increasing market share.
• Creative multichannel marketing capability, combined with rigorous commercial and financial judgement.
• A strong record of working successfully in cross-functional teams, with excellent communication, collaboration and influencing skills.

Desirable Skills/Experience:

• Experience in pharmaceutical sales or marketing.
• Experience in Respiratory and an understanding of the Irish healthcare environment.
• Experience launching new medicines or delivering launch excellence.
• Experience managing strategic relationships with key customers and stakeholders.

Why AstraZeneca:

At AstraZeneca, we are driven by the opportunity to transform outcomes for patients through science, bold thinking and purposeful collaboration. You will join ambitious colleagues who bring different perspectives to the same table, move quickly from insight to action, and challenge one another to aim higher. In this role, your ideas will be heard, your commercial craft will grow, and you will have the autonomy to make a visible impact across the Irish market. If you are energised by the combination of strategy, creativity, customer partnership and delivery, this is an opportunity to help shape what comes next in Respiratory care.

Date Posted

21-Oct-2026

Closing Date

03-Nov-2026

Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.