Brand & Growth Marketing Manager (Coffee)

Applegreen; Dublin; On-site; EUR 70,000 - 95,000; Full time

Job summary

Applegreen, via Braeburn Coffee, seeks a Marketing Manager to lead its marketing strategy, brand management and campaigns. You will own briefs, coordinate with creative, content, digital and operations teams, and oversee omni-channel campaigns from planning to launch and review.

The role focuses on delivering high-quality brand assets, managing budgets, and driving customer experience improvements across touchpoints within a dynamic, fast-growing retail environment.

Qualifications

• 3–5 years’ experience in marketing, brand management or related role.
• Experience delivering integrated marketing campaigns in retail, hospitality or FMCG.
• Experience in customer experience, brand standards, or service improvements is desirable.
• Experience mentoring direct reports and developing team members.
• Strong analytical skills and ability to interpret campaign and customer data.
• High proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Marketing/business degree preferred.
• Experience managing agencies, stakeholders and cross-functional projects is an advantage.

Responsibilities

• Lead Braeburn’s marketing strategy and campaigns, ensuring alignment with brand objectives.
• Develop and execute integrated campaigns from planning through launch, review and optimisation.
• Own briefs and collaborate with creative, content, digital and operations teams.
• Oversee campaign execution across in-store, digital and external channels; coordinate with agencies.

Skills

Analytical skills

MS Office

Stakeholder mgmt

Mentoring

Education

Marketing degree preferred

Job description

Applegreen, via Braeburn Coffee, seeks a Marketing Manager to lead its marketing strategy, brand management and campaigns. You will own briefs, coordinate with creative, content, digital and operations teams, and oversee omni-channel campaigns from planning to launch and review.

The role focuses on delivering high-quality brand assets, managing budgets, and driving customer experience improvements across touchpoints within a dynamic, fast-growing retail environment.