B2B Sales Manager - BTR & PBSA

Greystar; Dublin; On-site; EUR 80,000 - 110,000; Full time

Job summary

Greystar is seeking a Sales Manager for Ireland to lead revenue management and OTA configuration for PBSA and Build-to-Rent assets. You will own pricing decisions, manage RMS, and drive B2B, group, and B2C sales strategies while coordinating with performance marketing to optimize the lead-to-lease journey.

The role requires hands-on experience in pricing and channel management, strong negotiation and leadership skills, and fluency in English.

Qualifications

• Hands-on revenue management and pricing experience.
• Experience configuring and optimizing OTA/channel manager setups.
• Proven ability in B2B or group sales and contract negotiation.
• Strong communication and leadership skills with budgeting experience.
• Fluent English in written and spoken form.

Responsibilities

• Lead revenue management and pricing for Ireland across PBSA and Build to Rent.
• Set AY, extension and summer rates using demand data and market insights.
• Own RMS approach, daily pricing decisions and reporting on occupancy and revenue.
• Configure and maintain OTA/channel manager setups (Mews, listings, rate plans).
• Drive OTA performance, visibility, conversions, and rate parity across channels.
• Manage room allocation by channel to avoid overbookings; oversee third-party relationships.
• Lead Academic Year nomination sales and relationships with education providers/universities.
• Oversee B2C sales with KPI setting for leads, tours and bookings; lead lead-to-lease journey.
• Forecast resourcing for seasonal peaks; manage sales budget and collaborate with Finance.

Skills

Revenue management

Pricing strategy

OTA/channel management

B2B and group sales

Negotiation

Leadership & budget management

English communication

Tools

Mews

Yardi or PMS systems

Job description

ABOUT GREYSTAR Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in over 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing more than one million units/beds globally. Across its platforms, Greystar has over $79 billion of assets under management, including approximately $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Sales Manager is a hands-on commercial role leading the sales platform for Ireland across Student Accommodation (PBSA) and Multifamily (Build to Rent) assets. You will personally run revenue management and OTA configuration and optimisation for the Summer short-stay business, own B2B and group sales, and line manage the in-country Canvas B2C sales person, working with performance marketing to own the lead-to-lease journey.

JOB DESCRIPTION

• Key Role Responsibilities Revenue management and pricing (hands-on)
• Set and adjust Academic Year, extension and summer rates, using demand, pick-up, events and market data
• Own the RMS approach and its cost, and make daily pricing decisions with clear controls
• Carry out daily reviews and deliver weekly reporting on occupancy, rate and revenue against budget
• OTA and channels (hands-on)
• Configure and maintain OTA and channel manager set-up in Mews, including listings, content, rate plans, restrictions and availability
• Optimise OTA performance (visibility, conversion, promotions, commission, rate parity and reviews) across channels such as Hostelworld, Expedia and Airbnb
• Own room allocation by channel and site to keep control of availability and avoid overbookings
• Own relationships with third party agents and demand channels
• B2B and groups
• Own Academic Year nomination sales and account management, and relationships with education providers and universities
• Win and manage summer groups, language schools and corporates, with clear pricing, contracts and handover to sites and Finance
• B2C sales and marketing
• Line manage the in-country B2C sales person, setting KPIs for leads, tours and bookings, and provide sales aids such as scripts and email templates
• Own the lead-to-lease journey and conversion metrics, and chair the weekly sales and marketing call with performance marketing
• Systems, finance and team
• Act as the subject matter expert for Mews, OTA channel management and RMS, and work with Finance and Systems so PMS, channel manager, Mews and Yardi data reconcile
• Own the sales budget, report on sales performance to the wider business, and forecast resourcing for seasonal peaks
• Recruit, coach and develop team members, and work with operations teams across the leasing cycle

Organisational

• Follows established policies and procedures, ensures compliance with regulatory requirements and reports any safety issues or infractions to the appropriate individual(s).
• Identifies areas for improvement, suggests and implements ideas that achieve operational excellence, and keeps up to date with changes in technology, processes and industry standards.

Knowledge & Qualifications

Good level of general education, and proficient in Microsoft Office, especially Excel. Proficiency in using property operations software. Training will however, be provided.

Experience & Skills

• Essential: Hands-on experience in revenue management and pricing, using data to set and adjust rates
• Hands-on experience configuring and optimising OTA and channel manager set-up, ideally in hospitality, short-stay, student accommodation or build to rent
• Experience in B2B or group sales, including negotiating and contracting
• Strong numerate and communication skills including the ability to prepare and sell business proposals
• Experience in leading people, and managing a budget within the property sector or similar environment
• A strong influencer and relationship builder, both internally and externally
• Excellent organisation skills, including the ability to prioritise workload and show good judgment under pressure
• Fluent English verbal and written communication skills
• Desirable: Experience with Mews, Lavanda, Entrata or Yardi, or similar PMS, channel manager and RMS platforms
• Knowledge of the Irish student accommodation, residential or tourism market, and of the summer letting cycle
• Additional language capabilities

Important Notice

Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to [e-mail].

Our continued success depends on our people. If you are looking for a career that values dedication, collaboration, and integrity, we are looking for you!

Greystar is a vertically integrated real estate company offering expertise in property management, investment management, and development & construction globally. Today, we are the largest rental housing operator and developer in the US and one of the largest global investment management companies delivering industry-leading services to investors, clients, and residents.

Please explore the current open positions, apply to a role(s) that you feel will suit you and your skillset. You can keep track of your applications and the process here in your Candidate Home.

Thank you for your interest in working at Greystar!! As a Greystar team member, you will hear a lot about our Core Values. They are the values we live and work by, reflecting who we are and the quality of our relationships. We believe in always going that extra step for our residents, clients, investors, and each other. Integrity We stay true to the highest ethical standards and principles, and are honest, trustworthy, humble, and respectful in all of our words and actions. Equality We celebrate individual differences, encourage diversity of thought, provide equality of opportunity, and cultivate an environment where all individuals are seen, treated, and valued equally. Professionalism We proudly present a positive, dignified, and businesslike image at all times through our appearances, behavior, and interactions with others. Accountability We take responsibility and accept ownership for our words, actions, tasks, and results, and respectfully hold others to the same standard. Service We make service our top priority by giving our time, knowledge, and experience to serve the needs of our customers, community, and team members. Teamwork We work together to accomplish goals, solve problems, and enrich our work environment.

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in over 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing more than one million units/beds globally. Across its platforms, Greystar has over $79 billion of assets under management, including approximately $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.