Assistant Marketing Manager (FMCG)

Good Job Creations (Singapore) Pte Ltd; Dublin; On-site; EUR 80,000 - 120,000; Full time

Job summary

Good Job Creations (Singapore) Pte Ltd in Ireland seeks a Senior/Lead Marketing professional to drive brand growth across ethical and consumer healthcare channels. You will lead the marketing and trade agenda, develop strategy, and collaborate cross-functionally to hit sales targets.

The role requires at least 3 years in FMCG product management, strong analytics, negotiation and stakeholder management. You will manage budgets, campaigns, and relationships with key retailers, regulators, and

Qualifications

• 3+ years of product management experience in FMCG.
• Strong business acumen with analytical and negotiation skills.
• Ability to work independently with discretion over confidential information.
• Good interpersonal and stakeholder management skills.

Responsibilities

• Lead and provide strategic direction to the marketing team to achieve product sales targets.
• Develop and execute marketing strategies and roadmaps for existing and new brands.
• Identify business expansion opportunities through consumer and patient insights.
• Conduct market, opportunity and competitive analysis to inform decisions.
• Drive digital marketing and e-commerce initiatives to enhance brand visibility.
• Define, track and report marketing metrics and KPIs to measure campaign effectiveness.
• Collaborate with global initiatives, including new product development.
• Plan and optimize budgets for marketing and trade activities to maximize ROI.
• Support the sales team through regular field activity to improve execution.
• Develop and execute trade marketing plans aligned with annual sales targets to grow sales and market share.
• Establish and manage annual trade marketing activities with key retailers and pharmacies.
• Collaborate with sales, supply chain and regulatory teams to ensure effective execution.
• Ensure all materials comply with regulatory requirements and internal guidelines.
• Build strong relationships with Key Opinion Leaders and senior stakeholders across channels.

Skills

Product management

Business acumen

Analytical skills

Negotiation

Stakeholder management

Discretion with confidential info

Tools

MS Word

MS Excel

PowerPoint

Job description

Job ID: 1422782

Job Summary:

Lead strategic marketing and trade initiatives to drive brand growth, market share, and sales performance across ethical and consumer healthcare channels.

Responsibilities:

• Lead and provide strategic direction to the commercial and marketing team to achieve product sales targets.


• Develop and execute marketing strategies and roadmaps for existing and new brands.


• Identify business expansion opportunities through consumer and patient insights.


• Conduct in-depth market, opportunity, and competitive analysis to inform decision-making.


• Drive digital marketing and e-commerce initiatives to enhance brand visibility and sales.


• Define, track, and report marketing metrics and KPIs to measure campaign effectiveness.


• Contribute to global healthcare brand initiatives, including new product development.


• Plan, monitor, and optimize the utilization of marketing and trade A&P budgets to maximize ROI.


• Support the sales team through regular joint field calls to strengthen execution and collaboration.


• Develop and execute trade marketing plans aligned with annual sales targets to grow sales, market share, and profitability.


• Establish and manage annual trade marketing activities with key chain pharmacies, hypermarkets, government retail pharmacies, and independent pharmacies.


• Collaborate with sales, supply chain, and regulatory teams to ensure effective execution of trade marketing initiatives.


• Ensure all marketing materials comply with local regulatory requirements and internal guidelines.


• Build and maintain strong relationships with Key Opinion Leaders, Category Managers, and senior stakeholders across ethical and consumer healthcare channels.

Requirements:

• At least 3 years of product management experience within the FMCG industry.


• Strong business acumen with proven analytical and negotiation skills.


• Demonstrated ability to work independently while handling confidential information with discretion.


• Good attitude with strong interpersonal and stakeholder management skills.


• Proficiency in Microsoft Word, Excel, and PowerPoint.

We regret that only shortlisted candidates will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.

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