App Growth Specialist - Data-Driven Advertising Expert

Google; Dublin; On-site; EUR 96,000 - 98,000; Full time

Benefits offered by this job

Equity

Benefits

Job summary

Google Ireland is seeking an App Specialist within Global Customer Solutions to onboard and scale app advertisers. You’ll bridge technical implementation and sales strategy, focusing on mobile-first growth, data hygiene, attribution, and cross‑platform measurement.

You will work with SMBs to unlock opportunities across Google Ads, Firebase, GA4, and third‑party MMPs, delivering data-driven recommendations and compelling cross‑channel campaigns.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in digital advertising, consultative sales, digital media sales, business development, online media environment, or digital marketing roles.
• Ability to communicate in English and Russian fluently to support client relationships in the region.

Responsibilities

• Ensure accurate conversion tracking by advising on account and conversions setup, validation, and conversion window configuration. Identify and troubleshoot issues during app campaign launches.
• Drive down-funnel events and maximize lifetime value. Design and execute comprehensive media plans tailored to business generation models such as in-app purchase (IAP), in-app advertising (IAA), and hybrid strategies across both gaming and non-gaming verticals.
• Drive business growth and meet quarterly goals. Act as a consultant to help clients unlock new opportunities within the Google App Ecosystem.
• Demonstrate expertise in third-party MMPs (e.g., Adjust, AppsFlyer, Singular), iOS measurement frameworks (SKAdNetwork, ATT), and cross-platform data analysis, ensuring accurate attribution across Google Ads, Firebase, GA4, and MMPs.
• Partner with clients using data-driven insights. Advise on asset mix (images, video, and HTML5), conduct creative A/B testing, and ensure alignment with vertical best practices.

Skills

English fluency

Russian fluency

Digital advertising

Consultative sales

Education

Bachelor's degree or equivalent practical experience

Tools

Firebase

GA4

Google Ads

Job description

Google Ireland is seeking an App Specialist within Global Customer Solutions to onboard and scale app advertisers. You’ll bridge technical implementation and sales strategy, focusing on mobile-first growth, data hygiene, attribution, and cross‑platform measurement.

You will work with SMBs to unlock opportunities across Google Ads, Firebase, GA4, and third‑party MMPs, delivering data-driven recommendations and compelling cross‑channel campaigns.