UX Research & Conversion Strategist for E-commerce

Vista Musical Instruments

Jakarta Pusat

Hybrid

IDR 200,880,000 - 357,120,000

Full time

14 days+

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Job summary

Vista Musical Instruments is seeking a versatile UX Research & Conversion Specialist for a hybrid role within its UX/UI team. You will blend rigorous user research with ecommerce conversion optimization to drive data-informed decisions across global brands and platforms.

Responsibilities include leading qualitative and quantitative studies, developing personas, analyzing Shopify analytics, and collaborating with developers, marketers, and designers to improve the customer journey.

Qualifications

Bachelor's degree in UX, HCI, Psychology, Marketing, or related field (equivalent experience allowed).
3+ years in UX research or conversion optimization in ecommerce.
Proficient with Google Analytics, Shopify Analytics, and Hotjar.
Experience with CRO tools like Optimizely, VWO, Shoplift or Google Optimize.
Familiarity with usability testing platforms (Shoplift, Maze).
Knowledge of Shopify architecture and Liquid (preferred).

Responsibilities

Conduct qualitative and quantitative user research to identify pain points and opportunities.
Develop personas, journey maps, and actionable insights.
Analyze Shopify Analytics and user flows to improve ecommerce interactions.
Deliver research reports to inform design and business decisions.
Audit product pages and checkout flows to boost conversions and reduce cart abandonment.
Design and run A/B tests on layouts, CTAs, and messaging.
Collaborate with branding, marketing, and product teams to align goals.
Provide weekly performance reports on engagement and conversion metrics.