UX Research & Conversion Strategist for E-commerce

Vista Musical Instruments; Jakarta Pusat; Hybrid; IDR 200,880,000 - 357,120,000; Full time

Job summary

Vista Musical Instruments is seeking a versatile UX Research & Conversion Specialist for a hybrid role within its UX/UI team. You will blend rigorous user research with ecommerce conversion optimization to drive data-informed decisions across global brands and platforms.

Responsibilities include leading qualitative and quantitative studies, developing personas, analyzing Shopify analytics, and collaborating with developers, marketers, and designers to improve the customer journey.

Qualifications

• Bachelor's degree in UX, HCI, Psychology, Marketing, or related field (equivalent experience allowed).
• 3+ years in UX research or conversion optimization in ecommerce.
• Proficient with Google Analytics, Shopify Analytics, and Hotjar.
• Experience with CRO tools like Optimizely, VWO, Shoplift or Google Optimize.
• Familiarity with usability testing platforms (Shoplift, Maze).
• Knowledge of Shopify architecture and Liquid (preferred).

Responsibilities

• Conduct qualitative and quantitative user research to identify pain points and opportunities.
• Develop personas, journey maps, and actionable insights.
• Analyze Shopify Analytics and user flows to improve ecommerce interactions.
• Deliver research reports to inform design and business decisions.
• Audit product pages and checkout flows to boost conversions and reduce cart abandonment.
• Design and run A/B tests on layouts, CTAs, and messaging.
• Collaborate with branding, marketing, and product teams to align goals.
• Provide weekly performance reports on engagement and conversion metrics.

Skills

UX research

Conversion optimization

A/B testing

Shopify analytics

Google Analytics

Hotjar

Cross-functional collaboration

Education

Bachelor's degree in UX, HCI, Psychology, Marketing

Tools

Optimizely

VWO

Shoplift

Maze

Google Optimize

Job description

Vista Musical Instruments is seeking a versatile UX Research & Conversion Specialist for a hybrid role within its UX/UI team. You will blend rigorous user research with ecommerce conversion optimization to drive data-informed decisions across global brands and platforms.

Responsibilities include leading qualitative and quantitative studies, developing personas, analyzing Shopify analytics, and collaborating with developers, marketers, and designers to improve the customer journey.