UX Writer & Conversion Copy Architect

FUSE GROUP; Jakarta Pusat; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

FUSE GROUP is seeking a UX Writer who can craft clear, engaging, and conversion-driven product copy across our website and platform. This role goes beyond traditional UX writing, shaping messaging that improves user experience and drives actions, engagement, and revenue.

You will collaborate with Product, Growth, Design, and Data teams to optimize messaging across the user journey, from discovery to checkout, while maintaining a consistent tone of voice and guidelines.

Qualifications

• 1–3 years of experience as a UX Writer, Product Copywriter, or Content Writer.
• Strong portfolio demonstrating product microcopy, conversational design, or conversion-focused messaging.
• Experience writing for product interfaces, onboarding flows, or chatbot/WhatsApp interactions.
• Understanding of user journey, conversion funnels, and digital product experiences.
• Ability to balance clarity, usability, and persuasive messaging.
• Experience collaborating with cross-functional teams (Product, Design, Engineering, Growth).

Responsibilities

• Write and optimize product microcopy across the website, including CTAs, onboarding flows, forms, error messages, and checkout experiences.
• Create conversion-focused messaging for in-product promotions, notifications, and campaign messages.
• Develop and test multiple copy variations to improve user engagement and conversion rates.
• Collaborate with Product Managers, Designers, and Engineers to ensure copy supports the overall product experience.
• Work with Growth and Data teams to analyze performance metrics and continuously optimize messaging.
• Maintain consistent tone of voice and product messaging guidelines across all user touchpoints.
• Support experimentation initiatives (A/B testing) to identify messaging that improves key business metrics.

Skills

UX Writing

Product Copywriting

Content Strategy

Conversational Design

Onboarding Copy

AB Testing

Job description

FUSE GROUP is seeking a UX Writer who can craft clear, engaging, and conversion-driven product copy across our website and platform. This role goes beyond traditional UX writing, shaping messaging that improves user experience and drives actions, engagement, and revenue.

You will collaborate with Product, Growth, Design, and Data teams to optimize messaging across the user journey, from discovery to checkout, while maintaining a consistent tone of voice and guidelines.