UX Research & Conversion Specialist

Vista Musical Instruments; Jakarta Pusat; Hybrid; IDR 200,880,000 - 357,120,000; Full time

Job summary

Vista Musical Instruments is seeking a versatile UX Research & Conversion Specialist for a hybrid role within its UX/UI team. You will blend rigorous user research with ecommerce conversion optimization to drive data-informed decisions across global brands and platforms.

Responsibilities include leading qualitative and quantitative studies, developing personas, analyzing Shopify analytics, and collaborating with developers, marketers, and designers to improve the customer journey.

Qualifications

• Bachelor's degree in UX, HCI, Psychology, Marketing, or related field (equivalent experience allowed).
• 3+ years in UX research or conversion optimization in ecommerce.
• Proficient with Google Analytics, Shopify Analytics, and Hotjar.
• Experience with CRO tools like Optimizely, VWO, Shoplift or Google Optimize.
• Familiarity with usability testing platforms (Shoplift, Maze).
• Knowledge of Shopify architecture and Liquid (preferred).

Responsibilities

• Conduct qualitative and quantitative user research to identify pain points and opportunities.
• Develop personas, journey maps, and actionable insights.
• Analyze Shopify Analytics and user flows to improve ecommerce interactions.
• Deliver research reports to inform design and business decisions.
• Audit product pages and checkout flows to boost conversions and reduce cart abandonment.
• Design and run A/B tests on layouts, CTAs, and messaging.
• Collaborate with branding, marketing, and product teams to align goals.
• Provide weekly performance reports on engagement and conversion metrics.

Skills

UX research

Conversion optimization

A/B testing

Shopify analytics

Google Analytics

Hotjar

Cross-functional collaboration

Education

Bachelor's degree in UX, HCI, Psychology, Marketing

Tools

Optimizely

VWO

Shoplift

Maze

Google Optimize

Job description

Job Overview:

We are seeking a versatile UX Research & Conversion Specialist to join our dynamic UX/UI team. This hybrid role combines user research expertise with a sharp focus on E-commerce conversion optimization, bridging the gap between understanding user behavior and implementing actionable strategies to enhance performance. You will work closely with cross-functional teams, including developers, marketers, and designers, to drive data-informed decisions for our global brands and E-commerce platforms.

Responsibilities:

User Research

• Conduct qualitative and quantitative research methods, including user interviews, surveys, heatmaps, and usability testing, to identify pain points and opportunities for improvement.
• Develop user personas, journey maps, and actionable insights to guide design and development efforts.
• Analyze Shopify Analytics and behavior flows to understand user interactions across multiple E-commerce platforms.
• Deliver comprehensive research reports to inform design and business strategies.

Conversion Optimization

• Audit user flows (e.g., product pages, checkout) and suggest improvements to enhance conversion rates and reduce cart abandonment.
• Design and implement A/B tests on layouts, CTAs, and messaging to optimize performance.
• Collaborate with branding and marketing teams to align designs with business goals, ensuring a seamless customer journey.
• Develop and implement strategies for upselling, cross-selling, and personalization within Shopify.
• Provides weekly insights on how customers engage with design elements, banners, and store UX.

Cross-Functional Collaboration

• Partner with developers to ensure research findings and conversion strategies are implemented effectively.
• Collaborate with copywriters, marketing teams, and product managers to align messaging with UX goals.
• Contribute to and maintain a consistent design system, ensuring findings and improvements integrate seamlessly into components.

Analytics & Reporting

• Use tools such as Google Analytics, Hotjar, and Optimizely to track key performance indicators, including bounce rates, click-through rates, and overall conversion rates.
• Provide regular performance reports, highlighting successes and areas for improvement.

Requirements:

• Bachelor's degree in User Experience, Human-Computer Interaction, Psychology, Marketing, or related field. Equivalent work experience is acceptable.
• 3+ years in UX research, conversion optimization, or related roles within an E-commerce environment.
• Proficiency in analytics tools such as Google Analytics, Shopify Analytics, and Hotjar.
• Experience with CRO tools like Optimizely, VWO, Shoplift or Google Optimize.
• Familiarity with usability testing platforms (e.g., Shoplift, Maze).
• Basic understanding of Shopify architecture and Liquid (preferred).
• Excellent communication and collaboration skills, with the ability to present findings to both technical and non-technical stakeholders.
• Strong problem-solving mindset and attention to detail.
• Experience in E-commerce design or development, particularly within Shopify ecosystems.
• Familiarity with A/B testing methodologies and tools.
• Knowledge of regional markets (Southeast Asia, Australia, UK or the US).