Trade Marketing Executive - Hybrid Fmcg Snacks

Indocement; Bogor; On-site; IDR 70,000,000 - 140,000,000; Full time

Job summary

Indocement in Depok is seeking a proactive Trade Marketing Executive to lead the modern trade channel. You will develop in-store marketing strategies, coordinate with sales teams, and drive promotions in hypermarkets, supermarkets, and convenience stores.

The role focuses on merchandising, POS materials, budget management, and shopper insights, with regular reporting to management. Knowledge of Indonesian retail landscape and passion for consumer experiences at the point of sale are essential.

Responsibilities

• Develop and implement trade marketing plans and promotional activities for the modern trade channel.
• Collaborate with the sales team to identify key retail partners and opportunities for growth.
• Design and execute in-store merchandising strategies and point-of-sale (POS) materials to enhance product visibility.
• Manage promotional budgets effectively, ensuring optimal return on investment.
• Analyze sales data and market trends to assess the effectiveness of trade marketing initiatives.
• Build and maintain strong relationships with retail buyers and store managers.
• Develop creative campaign concepts and ensure their timely execution at retail level.
• Monitor competitor activities and market trends within the modern trade environment.
• Coordinate with external agencies for the production of POS materials and promotional items.
• Provide regular reports on trade marketing activities, performance, and insights to management.

Job description

Trade Marketing Executive - Modern Trade (Depok)

About the Role Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a proactive and detail-oriented Trade Marketing Executive to focus on the Modern Trade channel. Based in Depok, this role is crucial for developing and executing effective in-store marketing strategies, enhancing brand visibility, and driving sales performance within hypermarkets, supermarkets, and convenience stores. You will work closely with sales teams, brand managers, and retail partners to implement impactful promotions, merchandising plans, and shopper engagement programs. The ideal candidate will have a strong understanding of the Indonesian retail landscape and a passion for creating impactful consumer experiences at the point of sale. This is an exciting opportunity to contribute to brand success in Depok and beyond.

Key Responsibilities

• Develop and implement trade marketing plans and promotional activities for the modern trade channel.
• Collaborate with the sales team to identify key retail partners and opportunities for growth.
• Design and execute in-store merchandising strategies and point-of-sale (POS) materials to enhance product visibility.
• Manage promotional budgets effectively, ensuring optimal return on investment.
• Analyze sales data and market trends to assess the effectiveness of trade marketing initiatives.
• Build and maintain strong relationships with retail buyers and store managers.
• Develop creative campaign concepts and ensure their timely execution at retail level.
• Monitor competitor activities and market trends within the modern trade environment.
• Coordinate with external agencies for the production of POS materials and promotional items.
• Provide regular reports on trade marketing activities, performance, and insights to management.