Technical Marketing Executive

Indocement; Bogor; Híbrido; IDR 89.280.000 - 156.240.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Health and wellness benefits

Career growth opportunities

Exposure to popular snack brands

Travel allowance for local trips

Descripción de la vacante

Indocement is seeking a proactive Trade Marketing Executive to lead in-store marketing initiatives in the Bekasi region. You will develop and implement promotional activities, manage POS materials, and drive retailer partnerships to boost brand visibility and sales performance.

You will collaborate with sales, brand, and operations to ensure flawless execution, analyze campaign results, and optimize strategies. A strong FMCG background and travel willingness within Bekasi are required.

Formación

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3+ years in trade marketing, brand management, or sales in FMCG.
• Experience in in-store promotions and merchandising strategies.
• Strong analytical skills with ability to interpret sales data.
• Excellent communication and interpersonal skills.
• Proficient in MS Office, especially Excel for data analysis.
• Willingness to travel frequently within Bekasi region.

Responsabilidades

• Develop and execute comprehensive trade marketing plans and promotional activities aligned with brand strategies and sales objectives.
• Collaborate with the sales team to understand retailer needs and develop tailored trade marketing solutions.
• Manage the design, production, and distribution of POS materials and in-store merchandising elements.
• Analyze the effectiveness of trade marketing initiatives, monitor sales performance, and provide insights for optimization.
• Conduct regular store visits to assess competitor activities, ensure brand visibility, and identify new opportunities.
• Manage trade marketing budgets effectively, ensuring maximum ROI.
• Coordinate with external agencies and suppliers for the execution of various trade marketing programs.
• Build strong relationships with key retail partners to ensure successful program implementation.
• Stay abreast of industry trends and best practices in trade marketing and retail execution.

Conocimientos

Analytical skills

Communication skills

Interpersonal skills

Presentation skills

Teamwork

Educación

Bachelor's degree in Marketing or Business Administration

Herramientas

MS Office

Excel

Descripción del empleo

About the Role

Our client, a leading manufacturer of popular snack brands within the FMCG industry, is seeking a motivated and strategic Trade Marketing Executive to join their team in Bekasi. This role is crucial for developing and implementing impactful in-store marketing strategies that drive brand visibility, product trial, and sales growth at the retail level. You will work closely with sales, brand, and operations teams to ensure effective execution of promotional activities, point-of-sale materials, and merchandising programs. The ideal candidate has a passion for consumer markets, strong analytical skills, and a proven ability to translate marketing objectives into effective trade promotions.

Key Responsibilities

• Develop and execute comprehensive trade marketing plans and promotional activities aligned with brand strategies and sales objectives.
• Collaborate with the sales team to understand retailer needs and develop tailored trade marketing solutions.
• Manage the design, production, and distribution of point-of-sale (POS) materials and in-store merchandising elements.
• Analyze the effectiveness of trade marketing initiatives, monitor sales performance, and provide insights for optimization.
• Conduct regular store visits to assess competitor activities, ensure brand visibility, and identify new opportunities.
• Manage trade marketing budgets effectively, ensuring maximum ROI.
• Coordinate with external agencies and suppliers for the execution of various trade marketing programs.
• Build strong relationships with key retail partners to ensure successful program implementation.
• Stay abreast of industry trends and best practices in trade marketing and retail execution.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in trade marketing, brand management, or sales, preferably within the FMCG sector.
• Proven experience in developing and implementing in-store promotions and merchandising strategies.
• Strong analytical skills with the ability to interpret sales data and market insights.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in MS Office, particularly Excel for data analysis.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Must be willing to travel frequently within Bekasi region and surrounding areas.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model offering a balance between office and remote work.
• Health and wellness benefits package.
• Opportunities for professional growth and skill development within the FMCG sector.
• Exposure to a wide range of popular snack brands.
• A collaborative and energetic work environment in Bekasi.
• Contribution to the success and expansion of key product lines.
• Allowance for local travel expenses.