Talent Insights & Assessment Analytics Specialist

TechConnect GmbH; Jawa Barat; On-site; IDR 240,000,000 - 360,000,000; Full time

Benefits offered by this job

Competitive salary

Performance incentives

Fully remote

Work-life balance

Job summary

Techconnect is seeking a Remote Marketing Analytics Specialist to join our marketing team. You will track, measure, and analyze digital campaigns across channels, translating data into actionable insights that improve performance and ROI.

Responsibilities include building dashboards with Google Analytics, Tableau, Power BI, and marketing automation tools; defining KPIs; conducting A/B tests; and ensuring data accuracy for remote collaboration.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics is required.
• 3+ years of experience as a Marketing Analyst, Data Analyst or similar.
• Proficiency with analytics platforms such as Google Analytics or Adobe Analytics.
• Experience with data visualization tools (Tableau, Power BI) is desirable.
• Excellent analytical, problem-solving and communication skills.

Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across channels.
• Develop and maintain dashboards and reports using Google Analytics, Tableau, Power BI, and marketing automation tools.
• Interpret data to identify trends, insights, and opportunities for optimization.
• Collaborate with the marketing team to define KPIs and tracking mechanisms for new initiatives.
• Conduct A/B testing analyses and provide recommendations based on significance.
• Ensure data accuracy and integrity across all marketing platforms.

Skills

Marketing analytics

Statistical analysis

Data visualization

A/B testing

Remote communication

Education

Bachelor's degree in Marketing, Statistics, Economics, Mathematics

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

Remote Marketing Analytics Specialist

Our client is seeking a highly analytical and detail-oriented Remote Marketing Analytics Specialist to join their dynamic marketing team. This role is fully remote and responsible for tracking, measuring, and analyzing the performance of all digital marketing initiatives. You will play a critical role in translating complex data into actionable insights that inform marketing strategy, optimize campaign performance, and drive measurable business results. This is an exceptional opportunity for a data enthusiast who enjoys uncovering trends and contributing to data-driven decision-making in a virtual setting.

About the Role

Our client is seeking a highly analytical and detail-oriented Remote Marketing Analytics Specialist to join their dynamic marketing team. This role is fully remote and responsible for tracking, measuring, and analyzing the performance of all digital marketing initiatives. You will play a critical role in translating complex data into actionable insights that inform marketing strategy, optimize campaign performance, and drive measurable business results. This is an exceptional opportunity for a data enthusiast who enjoys uncovering trends and contributing to data-driven decision-making in a virtual setting.

Key Responsibilities

• Track, measure, and analyze the performance of digital marketing campaigns across various channels (SEO, SEM, social media, email, etc.).
• Develop and maintain dashboards and reports using tools like Google Analytics, data visualization software, and marketing automation platforms.
• Interpret data to identify trends, insights, and opportunities for campaign optimization and strategic improvements.
• Collaborate with the marketing team to define key performance indicators (KPIs) and tracking mechanisms for new initiatives.
• Conduct A/B testing analysis and provide recommendations based on statistical significance.
• Ensure data accuracy and integrity across all marketing platforms and reporting tools.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related analytical field.
• Proven experience (3+ years) as a Marketing Analyst, Data Analyst, or in a similar quantitative role.
• Strong proficiency with analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools (e.g., Tableau, Power BI) is highly desirable.
• Excellent analytical, problem-solving, and critical thinking skills.
• Ability to communicate complex data findings clearly and concisely to non-technical stakeholders in a remote capacity.

Benefits

• Competitive salary with performance-based incentives.
• Fully remote position offering significant work-life balance and flexibility.