Customer Data & Marketing Analytics

Amar Bank; Jakarta Pusat; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

Amar Bank in Jakarta centers is seeking a seasoned Marketing Analytics lead to own data strategy, lifecycle analytics, and funnel optimization across digital and offline channels. You will architect the MarTech stack, build automated data pipelines, and deliver real-time BI dashboards to drive growth and retention.

Experience with BigQuery/Snowflake, Looker/Tableau/Power BI, and GTM/CDP is essential. The role requires 6+ years in marketing analytics and strong cross-functional communication with

Qualifications

• Bachelor's or Master's in CS, analytics, information systems, statistics, or related field.
• 6+ years in Marketing Analytics, MarTech, or Revenue Operations across digital and offline/partner channels.
• Advanced SQL experience (BigQuery/Snowflake/PostgreSQL) joining online ad data with offline CRM/Telesales databases.
• Proficiency with BI tools (Looker/Tableau/Power BI) and advanced modeling in Excel/Sheets.
• Deep knowledge of Google Tag Manager (Server-Side GTM), CDPs (Segment, RudderStack, etc.), and Webhooks/APIs.

Responsibilities

• Drive customer data strategy, lifecycle analytics, BI dashboarding, and funnel optimization to fuel growth and retention.
• Architect, scale, and maintain the enterprise MarTech stack across app, web, and paid channels.
• Design and deploy automated data pipelines merging ad data with CRM/Telesales databases.
• Enforce robust tracking standards across campaigns, affiliates, and external agencies.
• Eliminate manual reporting workflows by engineering centralized data models in cloud warehouses.
• Build and maintain automated, real-time BI dashboards tracking funnel metrics from ad to sale.
• Develop multi-touch attribution and incrementality frameworks to measure true digital ROI.
• Analyze digital journeys to identify drop-offs and optimize funnel conversion.

Skills

Advanced SQL

BI dashboards

Cross-functional

Education

Bachelor's or Master's in CS/Analytics

Tools

Looker/Tableau/Power BI

GTM & CDP

Job description

Responsibilities:

• Driving customer data strategy, lifecycle analytics, BI dashboarding, and end-to-end funnel optimization to fuel growth and retention.
• Architect, scale, and maintain the enterprise digital MarTech stack (CDPs, Server-Side GTM, AppsFlyer/MMPs, Tag Management, and Webhooks) across all app, web, and paid channels.
• Design and deploy automated data pipelines merging high-volume digital ad data (cost, impressions, clicks) with downstream business databases (Telesales CRM, CRP retention databases, and Affiliate portals).
• Enforce robust tracking standards-including first-party cookies, dynamic UTM taxonomies, event-naming conventions, and fraud-prevention protocols-across internal campaigns, affiliates, and external agencies.
• Eliminate manual reporting workflows by engineering centralized data models within cloud warehouses (BigQuery, Snowflake), serving as the single source of truth for marketing operations.
• Build and maintain automated, real-time BI dashboards (Looker, Tableau, Power BI) tracking end-to-end funnel metrics-from ad impression to Telesales conversion, CRP repeat loan/purchase, and Affiliate payout.
• Develop multi-touch attribution (MTA) and incrementality frameworks to measure true digital ROI, monitor affiliate traffic quality, and accelerate digital-lead-to-telesales conversion speed.
• Analyze digital user journeys to identify drop-off points across all placements, providing technical optimization insights that reduce CAC and improve overall funnel conversion.

Requirements:

• Education: Bachelor's or Master's degree in Computer Science, Data Analytics, Information Systems, Statistics, or a related quantitative field.
• Experience: 6+ years of experience in Marketing Analytics, MarTech, or Revenue Operations with exposure to both digital and offline/partner channels.
• Data & Technical Skills:
  - Advanced SQL proficiency (BigQuery, Snowflake, PostgreSQL) for joining complex online ad data with offline CRM/Telesales databases.
  - Expertise in Bl tools (Looker, Tableau, Power BI) and advanced modeling in Excel/Google Sheets.
  - Deep knowledge of Google Tag Manager (including Server-Side GTM), CDPs (Segment, RudderStack, etc.), and Webhooks/APls.
• Domain Knowledge:
  - Digital Channels: Hands-on understanding of major ad platforms (Google Ads, Meta Ads, TikTok, Ad Partner and Programmatic).
  - Telesales & CRM: Familiarity with telephony/dialer integrations, CRM, (Moengage), and retention/loyalty tracking mechanics (Tada, Xoxoday).
  - Affiliates & Agencies: Solid understanding of affiliate tracking platforms (HasOffers/Tune, Impact, Everflow, CJ), postback URLs, conversion pixel integration, and agency reporting standards.
• Soft Skills: Excellent cross-functional communicator capable of aligning technical data workflows between internal tech teams, media agencies, affiliate managers, and telesales leaders.

Bonus point if:

• Experience implementing multi-touch attribution (MTA) or Marketing Mix Modeling (MMM).
• Having certifications on digital marketing trainings / bootcamp / other similar relevant professional or expertise recognitions.
• Agency, F-commerce, banking or financial services knowledge or experience is a plus.