Gaming Campaign Lead — Growth & Engagement

PT. Garena Indonesia; Jakarta Pusat; On-site; IDR 900,000,000 - 2,000,000,000; Full time

Job summary

PT. Garena Indonesia is seeking a Marketing Campaign Lead to develop and drive integrated campaigns that support game updates, launches, and player engagement.

You will own the campaign roadmap, define audience targets, messages, channel plans, budgets, and timelines. Using player insights and market trends, you will shape strategies, coordinate execution across digital, events, KOLs, esports, and offline channels, set objectives and KPIs, monitor results, and apply learnings to future planning

Qualifications

• Bachelor's degree in Marketing, Business Administration, Arts, or related field.
• Strong passion for games and understanding of its players and communities.
• Experience developing and executing marketing campaigns with audience insights.
• Experience in campaign planning across digital marketing, events, KOL/influencer marketing, community or esports.
• Ability to interpret campaign data and turn findings into actionable recommendations.
• High ownership, proactive mindset, and ability to work in a fast-paced environment.
• Fluent in Thai and English.

Responsibilities

• Develop and lead integrated marketing campaigns that support game and business objectives, from seasonal updates and launches to player acquisition and engagement.
• Own the campaign roadmap, including campaign concepts, audience targeting, key messages, channel plans, budgets, and timelines.
• Use player insights, market trends, and competitor analysis to shape campaign strategies and recommendations.
• Coordinate campaign execution across relevant channels, such as digital, community, KOL, esports, and offline, ensuring consistent messaging and timely delivery.
• Define campaign objectives and KPIs, monitor performance, and recommend adjustments to improve results.
• Review campaign outcomes and apply learnings to future planning.

Skills

Campaign management

Audience insights

Campaign planning

Data interpretation

Ownership mindset

Fast-paced environment

Fluent Thai & English

Education

Bachelor's degree in Marketing, Business Admin, Arts or related

Job description

PT. Garena Indonesia is seeking a Marketing Campaign Lead to develop and drive integrated campaigns that support game updates, launches, and player engagement.

You will own the campaign roadmap, define audience targets, messages, channel plans, budgets, and timelines. Using player insights and market trends, you will shape strategies, coordinate execution across digital, events, KOLs, esports, and offline channels, set objectives and KPIs, monitor results, and apply learnings to future planning