Strategy & Operations: Marketing & Community Lead

Garena; Jakarta Pusat; On-site; IDR 200,000,000 - 300,000,000; Full time

Job summary

Garena in Jakarta seeks a Strategy & Operations professional to lead Marketing & Community Projects. You will drive targeted campaigns, hyperlocal programs, and engage players through online and offline communities across Indonesia.

You will collaborate with local stakeholders, monitor KPIs, and guide a team of moderators to deliver compelling gaming experiences and growth opportunities in the region.

Qualifications

• Bachelor's degree in marketing or business advantageous.
• Minimum 4 years in strategy consulting, strategic planning or marketing.
• Creative, adaptable and strong problem-solving in the game industry.
• Strong logical, analytical and critical thinking abilities.
• Excellent written and oral communication in Bahasa and English; cross-functional collaboration.
• Passionate about games with knowledge of Indonesia's gaming industry.

Responsibilities

• Identify target user segments and develop targeted marketing campaigns and offline/online community engagement initiatives to reach and engage them effectively.
• Drive hyperlocal marketing and community campaigns, from planning, logistics, implementation and continuous evaluation.
• Align with local stakeholders and external partners during planning and implementation.
• Closely monitor marketing funnel KPIs and adjust strategies to drive results.
• Conduct market research and competitive analysis to stay informed on industry trends and user needs.
• Analyze campaign performance and user feedback to optimize strategies.
• Recruit, train, and manage a team of community moderators and volunteers to support programs and events.

Skills

Marketing strategy

Community management

Campaign planning

Data analysis

Cross-functional collaboration

English proficiency

Bahasa Indonesia

Strategic thinking

Education

Bachelor's degree in marketing or business

Job description

Garena in Jakarta seeks a Strategy & Operations professional to lead Marketing & Community Projects. You will drive targeted campaigns, hyperlocal programs, and engage players through online and offline communities across Indonesia.

You will collaborate with local stakeholders, monitor KPIs, and guide a team of moderators to deliver compelling gaming experiences and growth opportunities in the region.