Strategic Planner: Data-Driven OOH Campaigns

StickEarn

Jakarta Pusat

Hybrid

IDR 100,000,000 - 180,000,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Hybrid work

Private insurance

Training budget

Laptop program

Annual bonus

Flexible leaves

Job summary

StickEarn is seeking a Strategic Planner who blends creative storytelling with data-driven thinking to shape campaigns in Indonesia. You’ll ideate integrated media strategies and translate insights into compelling proposals, partnering with sales and clients to deliver measurable outcomes across OOH/DOOH, experiential, and multi-channel formats.

The role requires a 1–2 year track record in strategic planning, strong analytics, and fluency in English and Bahasa Indonesia.

Qualifications

Bachelor's degree in Advertising, Marketing, Communications, Business, Statistics, or related fields.
1–2 years in strategic planning, media planning, or brand strategy; agency or adtech background preferred (OOH/DOOH a plus).
Strong analytical ability to translate data into actionable strategies.
Creative thinker with ability to develop innovative, insight-driven ideas.
Experience with media planning tools and audience insights platforms.

Responsibilities

Develop integrated media strategies aligning client objectives with audience behavior and trends.
Translate market research and insights into compelling campaign ideas and proposals.
Advise sales and clients with strategic input and innovative media solutions.
Design cross-channel plans (OOH, DOOH, experiential, multi-channel) that are measurable.
Conduct competitor analysis and market deep-dives to sharpen recommendations.
Collaborate with sales, supply, creative, and research teams for holistic strategies.
Manage campaign budgets with accountability and efficiency.
Build frameworks to evaluate success and deliver post-campaign learnings.