Strategic Key Account Manager - Modern Trade & HORECA

PT Berjaya Sally Ceria ( Sour Sally ); Jakarta Selatan; On-site; IDR 167,400,000 - 390,600,000; Full time

Job summary

Sour Sally Group, a leading Food & Beverage retailer in Jakarta, seeks a dynamic Key Account Manager (F&B) to drive sales growth and expand market presence. You will manage major accounts in Modern Trade and HORECA, build lasting client relationships, and develop strategic sales plans.

You will analyze market trends, negotiate contracts, and lead regular account reviews to hit targets. Travel may be required to support key clients across Jakarta and surrounding areas.

Qualifications

• Bachelor’s degree required.
• 3–5 years of experience as Key Account Manager / Sales Manager, preferably in Modern Trade & HORECA for frozen/dessert.
• Strong network within Hotels, Restaurants, and Cafés is highly preferred.
• Proven track record in achieving sales targets and managing large accounts.
• Strong negotiation, communication, and presentation skills.
• Excellent analytical and strategic thinking abilities.
• Ability to work independently and in a team environment.
• Willing to travel as required.

Responsibilities

• Manage and develop strategic key accounts within the Modern Trade and HORECA segment (Hotels, Restaurants, Cafés).
• Build and maintain strong, long-term relationships with key clients to ensure customer satisfaction and retention.
• Identify new business opportunities and expand market share in the Modern Trade and HORECA channel.
• Develop sales strategies, pricing proposals, and contract negotiations with key accounts.
• Monitor sales performance, forecast revenue, and ensure achievement of sales targets.
• Conduct regular business reviews with clients to evaluate performance and growth opportunities.
• Analyze market trends, competitor activities, and customer needs to propose strategic initiatives.
• Prepare regular sales reports and account development plans for management review.

Skills

Key account management

Sales management

Negotiation

Communication

Presentation

Analytical thinking

Teamwork

Travel readiness

Education

Bachelor's degree in Business Administration, Marketing, Management, or related field

Job description

Sour Sally Group, a leading Food & Beverage retailer in Jakarta, seeks a dynamic Key Account Manager (F&B) to drive sales growth and expand market presence. You will manage major accounts in Modern Trade and HORECA, build lasting client relationships, and develop strategic sales plans.

You will analyze market trends, negotiate contracts, and lead regular account reviews to hit targets. Travel may be required to support key clients across Jakarta and surrounding areas.