Strategic Digital Marketer: Email & Social

Pt Saylife Nutrisi Indonesia; Jawa Barat; On-site; IDR 89,280,000 - 167,400,000; Full time

Benefits offered by this job

Health insurance

Continuous learning

Team events

Paid leave

Job summary

Pt Saylife Nutrisi Indonesia is seeking a Digital Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Google, Facebook, Instagram, and other channels in Bekasi. You will monitor metrics, run A/B tests, and collaborate with content teams to improve ROAS and customer acquisition.

The ideal candidate has 2–4 years of hands-on paid media experience, strong analytics with Google Analytics, and the ability to manage multiple campaigns while meeting performance goals

Qualifications

• Bachelor's degree in Marketing, Advertising, Statistics, Economics, or a related field.
• 2–4 years of proven experience in managing and optimizing paid digital marketing campaigns.
• Hands-on experience with Google Ads, Facebook Ads Manager, and other relevant platforms.
• Strong analytical skills and proficiency in using web analytics tools (e.g., Google Analytics).
• Excellent understanding of digital marketing metrics and KPIs.
• Ability to work independently and manage multiple campaigns simultaneously.
• Strong attention to detail and problem-solving capabilities.
• Effective communication skills for reporting and collaboration.
• Experience within the Indonesian market or with Indonesian audiences is a plus.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Monitor campaign performance daily, analyzing CPC, CPA, ROAS, CTR, and making data-driven adjustments.
• Conduct keyword research, audience segmentation, and ad copy testing to improve campaign effectiveness.
• Manage campaign budgets effectively, ensuring spend aligns with performance goals and ROI.
• Collaborate with content and creative teams to develop ad creatives and landing pages.
• Analyze website traffic and conversion data to identify trends and opportunities for optimization.
• Generate regular performance reports with insights and recommendations.
• Stay up-to-date with the latest trends and best practices in digital performance marketing and paid media.
• Assist in A/B testing of ad creatives, landing pages, and targeting strategies to improve outcomes.

Skills

Analytical mindset

Paid media experience

Campaign optimization

Independent worker

Education

Bachelor's degree in Marketing/Advertising/Statistics/Economics

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

Digital Performance Marketing Specialist

Our client is looking for a data-driven and results-oriented Digital Performance Marketing Specialist to join their dynamic team in Bekasi . This role is focused on planning, executing, and optimizing paid digital marketing campaigns to drive customer acquisition, engagement, and revenue. The ideal candidate will have a strong analytical mindset, hands‑on experience with various paid media platforms, and a passion for maximizing ROI. You will be instrumental in shaping the company's online advertising strategy and ensuring maximum reach and impact within the target market. This is a fantastic opportunity to grow your career in performance marketing within a thriving e-commerce environment in West Java .

• Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Monitor campaign performance daily, analyzing key metrics (CPC, CPA, ROAS, CTR) and making data‑driven adjustments to optimize results.
• Conduct keyword research, audience segmentation, and ad copy testing to improve campaign effectiveness.
• Manage campaign budgets effectively, ensuring spend is aligned with performance goals and delivering a positive ROI.
• Collaborate with the content and creative teams to develop compelling ad creatives and landing pages.
• Analyze website traffic and conversion data to identify trends and opportunities for optimization.
• Generate regular performance reports, providing insights and recommendations for future strategies.
• Stay up‑to‑date with the latest trends and best practices in digital performance marketing and paid media.
• Assist in A/B testing of ad creatives, landing pages, and targeting strategies to continuously improve campaign outcomes in Bekasi .

• Bachelor's degree in Marketing, Advertising, Statistics, Economics, or a related field.
• Proven experience (2-4 years) in managing and optimizing paid digital marketing campaigns.
• Hands‑on experience with Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Strong analytical skills and proficiency in using web analytics tools (e.g., Google Analytics).
• Excellent understanding of digital marketing metrics and KPIs.
• Ability to work independently and manage multiple campaigns simultaneously.
• Strong attention to detail and problem‑solving capabilities.
• Effective communication skills for reporting and collaboration.
• Experience within the Indonesian market or with Indonesian audiences is a plus.

• Competitive salary and performance‑based incentives.
• Comprehensive health insurance coverage.
• Opportunities for continuous learning and professional development in digital marketing.
• A dynamic and collaborative work environment in Bekasi .
• Access to the latest marketing tools and technologies.
• Regular team‑building activities and social events.
• Paid annual leave and sick leave.

Digital Marketing Specialist - Performance Marketing

About the Role Our client, a rapidly expanding online retailer in the beauty sector, is seeking a data‑driven and results‑oriented Digital Marketing Specialist with a focus on Performance Marketing to join their team in Bekasi . This role is critical for driving customer acquisition and revenue growth through effective management of paid advertising campaigns. You will be responsible for planning, executing, and optimizing campaigns across various digital channels to achieve specific performance goals. The ideal candidate is