Performance Marketing Specialist — Digital Ads in Bekasi

Pt Saylife Nutrisi Indonesia; Jawa Barat; On-site; IDR 89,280,000 - 167,400,000; Full time

Benefits offered by this job

Health insurance

Continuous learning

Team events

Paid leave

Job summary

Pt Saylife Nutrisi Indonesia is seeking a Digital Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Google, Facebook, Instagram, and other channels in Bekasi. You will monitor metrics, run A/B tests, and collaborate with content teams to improve ROAS and customer acquisition.

The ideal candidate has 2–4 years of hands-on paid media experience, strong analytics with Google Analytics, and the ability to manage multiple campaigns while meeting performance goals

Qualifications

• Bachelor's degree in Marketing, Advertising, Statistics, Economics, or a related field.
• 2–4 years of proven experience in managing and optimizing paid digital marketing campaigns.
• Hands-on experience with Google Ads, Facebook Ads Manager, and other relevant platforms.
• Strong analytical skills and proficiency in using web analytics tools (e.g., Google Analytics).
• Excellent understanding of digital marketing metrics and KPIs.
• Ability to work independently and manage multiple campaigns simultaneously.
• Strong attention to detail and problem-solving capabilities.
• Effective communication skills for reporting and collaboration.
• Experience within the Indonesian market or with Indonesian audiences is a plus.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Monitor campaign performance daily, analyzing CPC, CPA, ROAS, CTR, and making data-driven adjustments.
• Conduct keyword research, audience segmentation, and ad copy testing to improve campaign effectiveness.
• Manage campaign budgets effectively, ensuring spend aligns with performance goals and ROI.
• Collaborate with content and creative teams to develop ad creatives and landing pages.
• Analyze website traffic and conversion data to identify trends and opportunities for optimization.
• Generate regular performance reports with insights and recommendations.
• Stay up-to-date with the latest trends and best practices in digital performance marketing and paid media.
• Assist in A/B testing of ad creatives, landing pages, and targeting strategies to improve outcomes.

Skills

Analytical mindset

Paid media experience

Campaign optimization

Independent worker

Education

Bachelor's degree in Marketing/Advertising/Statistics/Economics

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

Pt Saylife Nutrisi Indonesia is seeking a Digital Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Google, Facebook, Instagram, and other channels in Bekasi. You will monitor metrics, run A/B tests, and collaborate with content teams to improve ROAS and customer acquisition.

The ideal candidate has 2–4 years of hands-on paid media experience, strong analytics with Google Analytics, and the ability to manage multiple campaigns while meeting performance goals