Strategic Customer Campaign Lead

Prudential Financial, Inc; Indonesia; On-site; IDR 200,880,000 - 267,840,000; Full time

Job summary

Prudential is seeking a Marketing Campaign Lead to design and implement customer campaigns, identify target segments with data-driven insights, and manage calendars and budgets for optimal resource use.

You will lead end-to-end multi-channel campaigns, monitor performance, and provide actionable insights for continuous improvement, while ensuring regulatory compliance and data privacy in all customer communications.

Qualifications

• Develop and implement customer campaign strategies aligned with business objectives.
• Identify and prioritize target segments using data-driven insights.
• Oversee campaign calendar and budget to ensure effective resource allocation.
• Collaborate with internal and external stakeholders for integrated campaign planning.
• Lead end-to-end execution of customer campaigns across multiple channels, ensuring timely delivery and compliance.
• Monitor campaign performance and optimize tactics to achieve targets and maximize ROI.
• Maintain effective communication and coordination with all stakeholders.
• Analyse campaign outcomes and provide actionable insights for continuous improvement.
• Prepare concise reports and recommendations for management and stakeholders.
• Oversee and approve all customer communication requests, ensuring alignment with SOPs, company standards, and regulatory requirements.
• Monitor communication effectiveness and ensure data privacy compliance.
• Manage the budget for customer communication activities.

Responsibilities

• Develop and implement customer campaign strategies aligned with business objectives.
• Identify and prioritize target segments using data-driven insights.
• Oversee campaign calendar and budget to ensure effective resource allocation.
• Collaborate with internal and external stakeholders for integrated campaign planning.
• Lead end-to-end execution of customer campaigns across multiple channels, ensuring timely delivery and compliance.
• Monitor campaign performance and optimize tactics to achieve targets and maximize ROI.
• Maintain effective communication and coordination with all stakeholders.
• Analyse campaign outcomes and provide actionable insights for continuous improvement.
• Prepare concise reports and recommendations for management and stakeholders.
• Oversee and approve all customer communication requests, ensuring alignment with SOPs, company standards, and regulatory requirements.
• Monitor communication effectiveness and ensure data privacy compliance.
• Manage the budget for customer communication activities.

Skills

Campaign planning

Segmentation

Budget management

Stakeholder collaboration

Campaign optimization

Compliance & privacy

Education

Bachelor's degree in Marketing / Business

Tools

CRM systems

Analytics tools

Marketing automation

Job description

Prudential is seeking a Marketing Campaign Lead to design and implement customer campaigns, identify target segments with data-driven insights, and manage calendars and budgets for optimal resource use.

You will lead end-to-end multi-channel campaigns, monitor performance, and provide actionable insights for continuous improvement, while ensuring regulatory compliance and data privacy in all customer communications.