Customer Campaign

Prudential Financial, Inc; Indonesia; On-site; IDR 200,880,000 - 267,840,000; Full time

Job summary

Prudential is seeking a Marketing Campaign Lead to design and implement customer campaigns, identify target segments with data-driven insights, and manage calendars and budgets for optimal resource use.

You will lead end-to-end multi-channel campaigns, monitor performance, and provide actionable insights for continuous improvement, while ensuring regulatory compliance and data privacy in all customer communications.

Qualifications

• Develop and implement customer campaign strategies aligned with business objectives.
• Identify and prioritize target segments using data-driven insights.
• Oversee campaign calendar and budget to ensure effective resource allocation.
• Collaborate with internal and external stakeholders for integrated campaign planning.
• Lead end-to-end execution of customer campaigns across multiple channels, ensuring timely delivery and compliance.
• Monitor campaign performance and optimize tactics to achieve targets and maximize ROI.
• Maintain effective communication and coordination with all stakeholders.
• Analyse campaign outcomes and provide actionable insights for continuous improvement.
• Prepare concise reports and recommendations for management and stakeholders.
• Oversee and approve all customer communication requests, ensuring alignment with SOPs, company standards, and regulatory requirements.
• Monitor communication effectiveness and ensure data privacy compliance.
• Manage the budget for customer communication activities.

Responsibilities

• Develop and implement customer campaign strategies aligned with business objectives.
• Identify and prioritize target segments using data-driven insights.
• Oversee campaign calendar and budget to ensure effective resource allocation.
• Collaborate with internal and external stakeholders for integrated campaign planning.
• Lead end-to-end execution of customer campaigns across multiple channels, ensuring timely delivery and compliance.
• Monitor campaign performance and optimize tactics to achieve targets and maximize ROI.
• Maintain effective communication and coordination with all stakeholders.
• Analyse campaign outcomes and provide actionable insights for continuous improvement.
• Prepare concise reports and recommendations for management and stakeholders.
• Oversee and approve all customer communication requests, ensuring alignment with SOPs, company standards, and regulatory requirements.
• Monitor communication effectiveness and ensure data privacy compliance.
• Manage the budget for customer communication activities.

Skills

Campaign planning

Segmentation

Budget management

Stakeholder collaboration

Campaign optimization

Compliance & privacy

Education

Bachelor's degree in Marketing / Business

Tools

CRM systems

Analytics tools

Marketing automation

Job description

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

1. Campaign Planning & Strategy

• Develop and implement customer campaign strategies aligned with business objectives.
• Identify and prioritize target segments using data-driven insights.
• Oversee campaign calendar and budget to ensure effective resource allocation.
• Collaborate with internal and external stakeholders for integrated campaign planning.

2. Campaign Execution & Optimization

• Lead end-to-end execution of customer campaigns across multiple channels, ensuring timely delivery and compliance.
• Monitor campaign performance and optimize tactics to achieve targets and maximize ROI.
• Maintain effective communication and coordination with all stakeholders.

3. Campaign Analysis & Reporting

• Analyse campaign outcomes and provide actionable insights for continuous improvement.
• Prepare concise reports and recommendations for management and stakeholders.

4. Customer Communication Governance

• Oversee and approve all customer communication requests, ensuring alignment with SOPs, company standards, and regulatory requirements.
• Monitor communication effectiveness and ensure data privacy compliance.
• Manage the budget for customer communication activities.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.