Strategic Category Growth Lead

ASTRO; Jakarta Barat; On-site; IDR 600,000,000 - 1,200,000,000; Full time

Job summary

ASTRO is seeking a Head of Category Marketing to drive growth across FMCG, Fresh, and Frozen categories. The role combines insights, data, and commercial priorities to shape category strategy and GTM plans.

You will own the marketing calendar, optimize promotions, and partner with multiple teams to deliver cohesive buyer experiences. We are looking for a leader with 8+ years in category/brand/growth marketing, strong analytics, and a track record of managing 3+ direct reports in a fast-moving

Qualifications

• 8+ years in category/brand/growth marketing or related roles in consumer businesses.
• Proven ability to translate insights into growth and category strategies.
• Strong analytical mindset with data-driven decision making.
• Experience leading multiple cross-functional teams and at least 3 direct reports.
• Comfort in fast-paced, high-growth environments with evolving priorities.

Responsibilities

• Define growth strategy for ASTRO’s key product categories.
• Develop deep buyer/category understanding using data and insights.
• Translate insights into category-specific go-to-market plans and messaging.
• Own the category marketing calendar and growth initiatives.
• Optimize promotional investments for ROI and impact.
• Collaborate with Growth, CRM, Brand, Creative, and other teams to align buyer experiences.
• Lead and develop the Category Marketing team with clear targets.

Skills

8+ years experience

Category marketing

Growth marketing

Leadership

Data analysis

Cross-functional collaboration

People management

Fast-moving environment

Job description

ASTRO is seeking a Head of Category Marketing to drive growth across FMCG, Fresh, and Frozen categories. The role combines insights, data, and commercial priorities to shape category strategy and GTM plans.

You will own the marketing calendar, optimize promotions, and partner with multiple teams to deliver cohesive buyer experiences. We are looking for a leader with 8+ years in category/brand/growth marketing, strong analytics, and a track record of managing 3+ direct reports in a fast-moving