Strategic Area Sales Leader

MoraRepublic; Demak; On-site; IDR 380,000,000 - 700,000,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Disability insurance

Company car

Travel allowances

Career advancement

Global organization training

Job summary

MoraRepublic seeks an experienced Area Director of Sales & Marketing to lead sales and marketing for a portfolio of hotels in the Semarang region. This executive role drives revenue growth, brand visibility, and market share across properties through integrated strategies and strong leadership.

The ideal candidate will have extensive hospitality experience, strategic planning capabilities, and a proven track record of multi-property sales leadership.

Qualifications

• At least 7 years in sales/marketing leadership in hospitality, including 3+ years multi-property management.
• Bachelor's degree in Marketing, Business Administration, Hospitality Management, or related field.
• Fluent in English and Bahasa Indonesia; willingness to travel regionally and internationally.

Responsibilities

• Develop and implement area-wide sales and marketing strategies aligned with brand and company objectives.
• Lead, mentor, and manage the sales and marketing teams for each hotel.
• Drive revenue through corporate, leisure, MICE, and group segments.
• Oversee marketing campaigns, digital initiatives, and public relations strategies.
• Analyze market conditions, competitors, and performance to identify opportunities and risks.
• Manage budgets for activities ensuring ROI across the area.
• Build relationships with key accounts, travel agencies, and corporate clients.
• Ensure consistent brand messaging and standards across properties.
• Collaborate with General Managers and leadership to set revenue targets and commercial strategies.
• Oversee loyalty programs and CRM initiatives.
• Represent the company at industry events and trade shows.
• Prepare performance reports and presentations for senior management.

Skills

Sales leadership

Multi-property leadership

Digital marketing

Revenue management

Brand management

CRM proficiency

English & Bahasa Indonesia

Education

Bachelor's degree in Marketing, Business Administration, Hospitality Management, or related field

Job description

Our client, a leading hotel management company, is seeking an experienced and strategic Area Director of Sales & Marketing to oversee the sales and marketing efforts for a portfolio of properties in the Semarang region. This senior leadership role is responsible for developing and executing integrated sales and marketing strategies that drive revenue, enhance brand visibility, and increase market share across multiple hotels. The ideal candidate will possess a deep understanding of the hospitality market, a proven track record in multi-property sales leadership, and exceptional strategic planning capabilities. You will be key in shaping the commercial success of our properties in this important Indonesian market.

Key Responsibilities

• Develop and implement comprehensive area-wide sales and marketing strategies aligned with the company's objectives and brand positioning.
• Lead, mentor, and manage the sales and marketing teams for each designated hotel.
• Drive revenue generation through proactive sales efforts, including corporate, leisure, MICE, and group segments.
• Oversee the development and execution of effective marketing campaigns, digital marketing initiatives, and public relations strategies.
• Conduct market analysis, competitor research, and performance reviews to identify opportunities and challenges.
• Manage budgets for sales and marketing activities across the assigned area, ensuring optimal return on investment.
• Build and maintain strong relationships with key accounts, travel agencies, and corporate clients.
• Ensure consistent brand messaging and standards are applied across all properties.
• Collaborate with hotel General Managers and corporate leadership to set revenue targets and commercial strategies.
• Oversee the implementation of loyalty programs and customer relationship management initiatives.
• Represent the company and its properties at industry events and trade shows.
• Prepare regular performance reports and presentations for senior management.

Requirements

• Minimum of 7 years of progressive experience in sales and marketing leadership within the hospitality industry, with at least 3 years in a multi-property or area management role.
• Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Proven ability to develop and execute successful sales and marketing strategies that drive significant revenue growth.
• Strong understanding of diverse market segments, including corporate, leisure, MICE, and group business.
• Expertise in digital marketing, revenue management principles, and brand management.
• Excellent leadership, team management, and communication skills.
• Strong analytical and strategic planning capabilities.
• Proficiency with sales and marketing software, CRM systems, and reporting tools.
• Ability to travel extensively within the assigned area and occasionally internationally.
• Fluency in English and Bahasa Indonesia is essential.

Benefits

• Highly competitive executive salary and performance-based bonus structure.
• Comprehensive executive benefits package including health, life, and disability insurance.
• Company car and travel allowances.
• Significant opportunities for career advancement within a global organization.
• Exposure to a diverse portfolio of properties and strategic market challenges.
• A dynamic and influential role shaping the commercial future of hotels in Semarang and beyond.
• Access to advanced sales and marketing tools and training.
• Lead and inspire a talented team of sales and marketing professionals.