Director of Sales & Marketing

The Luxury Collection; Komodo; On-site; IDR 700,000,000 - 900,000,000; Full time

Job summary

The Luxury Collection in Labuan Bajo is seeking a seasoned Sales & Marketing leader to drive the property's sales objectives and revenues. You will oversee reactive and proactive sales efforts, build strong customer relationships, and manage property-specific campaigns and promotions to meet objectives.

You will work with regional teams to align brand initiatives and deliver ROI to the owner and Marriott International, while guiding a team of sales professionals toward achieving booking goals.

Qualifications

• 2-year degree or 4-year bachelor’s degree in a relevant field. Both options acceptable.
• Experience in sales and marketing within lodging/hospitality.
• Strong supervisory and leadership capabilities.
• Experience with lodging sales channels and revenue-generation activities.

Responsibilities

• Develop strategic account plans for demand generators in the market.
• Lead the property’s reactive and proactive sales efforts.
• Determine marketing communications activities with Regional Marketing Communications.
• Provide customer intelligence to adapt sales strategy to market trends.
• Review STAR and competitive reports to stay aware of market position.
• Research competitors’ sales strategies to grow occupancy and RevPAR.
• Attend sales strategy meetings and contribute to weekly plans.
• Suggest innovative marketing ideas and deployment strategies to grow market share.
• Coordinate with Area Sales, Group Sales, Revenue Management and other departments.
• Serve as sales contact for GM and leadership teams and for customers.

Skills

Team supervision

Sales strategy

Marketing communications

Customer relationship management

Education

2-year degree in Business Administration/Marketing/Hotel Management

4-year bachelor’s degree in Business Administration/Marketing/Hotel Management

4-year college degree (preferred)

Job description

Additional Information

Job Number 26145282

Job Category Sales & Marketing

Location Pantai Wae Rana, Labuan Bajo East 86763, Indonesia VIEW ON MAP

Schedule Full Time

Located Remotely? N

Position Type Management

Job Summary

Functions as the leader of the property's sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand's service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel's sales objectives. Evaluates the property's participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. Develops and implements property-wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand's target customer profile and property associates and provides a return on investment to the owner and Marriott International.

CANDIDATE PROFILE

Education And Experience

Required:

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.

OR

• 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.

Preferred:

• 4 year college degree.
• Demonstrated skills in supervising a team.
• Lodging sales experience.
• Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.

CORE WORK ACTIVITIES

Managing Sales Activities

• Manages the development of a strategic account plan for the demand generators in the market.
• Manages the property's reactive and proactive sales efforts.
• Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.
• Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel's market position.
• Researches competitor's sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
• Attends sales strategy meetings to provide input on weekly and overall sales strategy.
• Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
• Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.
• Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.
• Serves as the sales contact for customers; serves as the customer advocate.
• Serves as hotel authority on sales processes and sales contracts.
• Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.
• Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
• Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
• Supports the General Manager