We are seeking an experienced and strategic Director of Sales (Hotel) to join our management team at our property in Bogor, West Java. This is a full-time position that plays a crucial role in driving revenue growth, building client relationships, and achieving ambitious sales targets across all market segments. Reporting to senior management, you will lead the sales function and be responsible for developing and executing comprehensive sales strategies that position our hotel competitively in the market. This role is integral to the hotel's profitability and market presence, requiring a dynamic leader with proven expertise in hotel sales management and a deep understanding of the hospitality industry.
Key responsibilities
- Develop and implement strategic sales plans and initiatives to achieve revenue targets and maximise occupancy rates across all room categories and services
- Build and maintain strong relationships with key accounts, corporate clients, travel agencies, tour operators, and online distribution partners
- Lead, mentor, and manage the sales team, providing coaching, training, and performance management to ensure exceptional results
- Identify new business opportunities and emerging markets, conducting market analysis to inform sales strategy and positioning
- Manage pricing strategies, promotional campaigns, and competitive positioning to optimise revenue management
- Prepare detailed sales forecasts, budgets, and performance reports, providing regular updates to senior management
- Oversee the coordination between sales, marketing, and operations teams to ensure seamless execution of sales initiatives
- Negotiate and close significant contracts with corporate clients and group bookings
- Attend industry events, trade shows, and networking functions to promote the hotel and generate business leads
- Analyse market trends, competitor activities, and guest feedback to inform strategic decision-making
What we're looking for
- Minimum 8-10 years of proven experience in hotel sales management or a similar senior sales role within the hospitality industry
- Strong track record of achieving and exceeding sales targets and revenue goals
- Demonstrated expertise in managing corporate accounts, group bookings, and diverse client portfolios
- Excellent leadership and team management capabilities with the ability to motivate and develop sales professionals
- Proficiency in hotel management systems (PMS) and revenue management software
- Advanced knowledge of hotel operations, distribution channels, and revenue optimisation strategies
- Strong negotiation and contract management skills
- Exceptional communication and interpersonal skills in both Indonesian and English
- Strategic thinking with strong analytical and problem-solving abilities
- Bachelor's degree in hospitality, business administration, or a related discipline
- Willingness to travel occasionally for business development and client relationship building
- Preferred: Experience in a similar sized property or within the West Java region; familiarity with MICE (Meetings, Incentives, Conferences, and Exhibitions) market