Sr. Business Associate

BukuWarung; Cilandak Timur; On-site; IDR 420,000,000 - 540,000,000; Full time

Job summary

BukuWarung is seeking a sharp, mid-to-senior level Business Associate to shape strategy and drive growth across Indonesia. You will design GTM plans for new retail segments, conduct market assessments, and develop practical, data-backed recommendations for senior leadership.

You will work cross-functionally with Sales, Product, Operations, and Finance to optimize workflows, expand into new geographies, and mentor junior team members.

Qualifications

• 4-7 years of experience in business development, strategy, management consulting, or operations.
• Strong ability to identify problems and design scalable solutions.
• Excellent analytical and structured thinking with data and financial modelling.
• Experience with sales, retail, FMCG, or merchant contexts is preferred.

Responsibilities

• Develop and execute go-to-market strategies for entering new retail segments and regional markets.
• Conduct market sizing, competitive analysis, and opportunity assessments to guide priorities.
• Build business cases and strategic recommendations for senior leadership.
• Identify partnership opportunities that accelerate merchant growth.
• Audit and map Retail Sales workflows to surface inefficiencies and bottlenecks.
• Design process improvements to reduce time-to-close and boost sales productivity.
• Develop SOPs, playbooks, and operational frameworks across the unit.
• Track KPIs and flag risks with proposed corrective actions.
• Lead market research and feasibility studies for new geographies in Indonesia.
• Coordinate cross-functional rollout of expansion initiatives.

Skills

Analytical thinking

Data-driven

Financial modelling

Business case

Stakeholder management

English proficiency

Job description

4 - 7 Years

Job Description

Sr Business Associate

BukuWarung is scaling fast into enterprise & multi-outlet merchants across F&B, retail, and services. We are looking for a sharp, solutions-driven Business Associate to join our Retail Sales Business Unit. This is a mid-to-senior role where you will go beyond analysis, you will be expected to identify real business problems, design practical solutions, and drive execution.

What you’ll do:

Strategy & Business Development

Develop and execute go-to-market strategies for entering new retail segments and regional markets

Conduct market sizing, competitive landscape analysis, and opportunity assessments to guide business priorities

Build business cases and strategic recommendations for senior leadership, backed by data and market insight

Identify and evaluate potential partnership opportunities that can accelerate merchant growth

Audit and map existing Retail Sales workflows to surface inefficiencies, bottlenecks, and redundancies

Design and implement process improvements that reduce time-to-close, improve sales team productivity, and enhance merchant experience

Develop SOPs, playbooks, and operational frameworks to standardize best practices across the business unit

Track and report on operational KPIs, flagging risks early and proposing corrective actions

Market Expansion

Lead market research and feasibility studies for new geographies and merchant segments within Indonesia

Work cross-functionally to coordinate the rollout of expansion initiatives from planning through execution

Build and maintain a pipeline of expansion opportunities, tracking milestones and outcomes

Gather and synthesize on-the-ground merchant insights to inform product and commercial decisions

Cross-functional & Stakeholder Management

Serve as the connective tissue between Sales, Product, Operations, and Finance to align business priorities

Prepare high-quality presentations, memos, and reports for business unit leadership and company-level reviews

Support and mentor junior business team members on analytical frameworks and project execution

What we’re looking for:

4-7 years of experience in business development, strategy, management consulting, or operations - preferably in a tech startup, fintech, or high-growth environment

Demonstrated ability to identify business problems and design practical, scalable solutions - not just surface insights

Strong analytical and structured thinking skills; comfortable with data, financial modelling, and building business cases

Experience working in or with a sales business unit, ideally in retail, FMCG, or merchant-facing contexts

Excellent stakeholder management and communication skills in both Bahasa Indonesia and English

Self-starter with high ownership, low ego, and a bias for action

Experience in fintech, digital payments, or MSME-focused products in Southeast Asia