Digital Marketing Specialist

Uluwatu Sunset Hills; Provinsi Bali; On-site; IDN 180,000,000 - 280,000,000; Full time

Job summary

Uluwatu Sunset Hills in Bali is seeking a driven digital marketing specialist to elevate its hospitality brand online. The role focuses on developing strategies for social media, search advertising, web presence, and content creation to boost website traffic and direct bookings.

Ideal candidate has at least 2 years in digital marketing for hotels or resorts, a Bachelor's degree, strong analytics, and fluency in English; you will collaborate with sales and operations and should enjoy working in

Qualifications

• Minimum 2 years of experience in digital marketing in hospitality.
• Bachelor's degree in Marketing, Digital Marketing, Communications, or related field is preferred.
• Strong understanding of digital marketing strategies, online advertising, and social media management.
• Proven experience managing social media platforms, including Instagram, Facebook, TikTok, and other relevant channels.
• Proficient in creating engaging content, including social media posts, reels, videos, captions, and promotional materials.
• Good knowledge of Meta Ads, Google Ads, Google Analytics, and SEO/SEM.
• Experience with website management, search engine optimization, and online campaign optimization.
• Understanding of hotel distribution channels, including OTAs such as Booking.com, Agoda, Expedia, and Airbnb.
• Ability to develop marketing strategies to increase brand awareness, website traffic, engagement, and direct bookings.
• Strong analytical skills, with the ability to monitor campaign performance and prepare regular marketing reports.
• Creative, proactive, detail-oriented, and able to work independently as well as with other departments.
• Good written and verbal communication skills in English.
• Willing to work in Uluwatu area.

Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and direct bookings.
• Manage and optimize social media channels (Instagram, Facebook, TikTok) with engaging content.
• Lead online advertising campaigns and monitor performance using analytics.
• Collaborate with departments to align marketing with operations and sales.
• Create compelling content including posts, reels, videos, captions, and promotional materials.

Skills

Digital marketing

Social media management

Content creation

Online advertising

Marketing analytics

English communication

Hospitality knowledge

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads

Google Ads

Google Analytics

SEO/SEM

Job description

Minimum 2 years of experience in digital marketing, preferably in the hotel, resort, villa, or hospitality industry.

Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field is preferred.

Strong understanding of digital marketing strategies, online advertising, and social media management.

Proven experience managing social media platforms, including Instagram, Facebook, TikTok, and other relevant channels.

Proficient in creating engaging content, including social media posts, reels, videos, captions, and promotional materials.

Good knowledge of Meta Ads, Google Ads, Google Analytics, and SEO/SEM.

Experience with website management, search engine optimization, and online campaign optimization.

Understanding of hotel distribution channels, including OTAs such as Booking.com, Agoda, Expedia, and Airbnb.

Ability to develop marketing strategies to increase brand awareness, website traffic, engagement, and direct bookings.

Strong analytical skills, with the ability to monitor campaign performance and prepare regular marketing reports.

Creative, proactive, detail-oriented, and able to work independently as well as with other departments.

Good written and verbal communication skills in English.

Willing to work in Uluwatu area.