Social Media Supervisor (F3MALE)

PT NEW CORAL SEA; Tangerang; On-site; IDR 167,400,000 - 245,520,000; Full time

Job summary

PT NEW CORAL SEA is seeking a dynamic Digital Marketing & Social Media Lead to develop and execute campaigns across Instagram, TikTok, Facebook, LinkedIn, and other channels. You will plan monthly content calendars, coordinate content production, and drive paid campaigns tied to product launches and brand campaigns.

The role requires close collaboration with Sales, Product, Design, and Business Development to support lead generation and build content for interior and building materials products.

Responsibilities

• Develop and execute social media and digital marketing strategies aligned with company and business objectives.
• Manage the company's social media platforms, including Instagram, TikTok, Facebook, LinkedIn, and other relevant channels.
• Plan and manage monthly content calendars, including product showcases, educational content, Reels, TikTok, Stories, campaigns, and promotional content.
• Lead and coordinate content production, including photography, videography, graphic design, copywriting, and on-site content creation.
• Develop and execute digital marketing campaigns, including paid social media advertising, product launches, promotions, and brand campaigns.
• Work closely with Sales, Product, Design, and Business Development teams to support product marketing and lead generation.
• Develop marketing content for building materials, furniture, interior products, and related product categories, translating technical product information into engaging content.
• Monitor market trends, competitors, customer behavior, and social media trends to identify marketing opportunities.
• Coordinate with external agencies, KOLs/influencers, vendors, distributors, dealers, contractors, architects, and interior designers when required.
• Monitor and analyze marketing performance, including reach, engagement, leads, campaign performance, and ROI/ROAS, and provide improvement recommendations.
• Supervise and coordinate the Social Media/Content/Marketing team, ensuring projects are completed on time and according to brand standards.

Skills

Content planning

Social media management

Campaign management

Analytics & ROI

Team leadership

Cross-functional collaboration

Job description

Develop and execute social media and digital marketing strategies aligned with company and business objectives.

Manage the company's social media platforms, including Instagram, TikTok, Facebook, LinkedIn, and other relevant channels.

Plan and manage monthly content calendars, including product showcases, educational content, Reels, TikTok, Stories, campaigns, and promotional content.

Lead and coordinate content production, including photography, videography, graphic design, copywriting, and on-site content creation.

Develop and execute digital marketing campaigns, including paid social media advertising, product launches, promotions, and brand campaigns.

Work closely with Sales, Product, Design, and Business Development teams to support product marketing and lead generation.

Develop marketing content for building materials, furniture, interior products, and related product categories, translating technical product information into engaging content.

Monitor market trends, competitors, customer behavior, and social media trends to identify marketing opportunities.

Coordinate with external agencies, KOLs/influencers, vendors, distributors, dealers, contractors, architects, and interior designers when required.

Monitor and analyze marketing performance, including reach, engagement, leads, campaign performance, and ROI/ROAS, and provide improvement recommendations.

Supervise and coordinate the Social Media/Content/Marketing team, ensuring projects are completed on time and according to brand standards.