Social Media Specialist Beauty

Kanara; Tangerang Selatan; On-site; IDR 78,120,000 - 133,920,000; Full time

Job summary

Kanara is seeking a Social Media Specialist who loves beauty, skincare, makeup, and lifestyle content. You will execute content creation, schedule posts across Instagram, Threads, and TikTok, and manage community engagement to keep content on-brand.

You will collaborate with the Social Media Assistant Manager and Content Creator team, monitor trends, and support reporting with a proactive, detail-oriented approach to grow brand affinity.

Qualifications

• Candidates with a strong interest in beauty, skincare, makeup, and lifestyle content.
• 1–2 years of experience in social media, content creation, or related roles.
• Experience working in the beauty industry is required.
• Strong awareness of beauty trends and content formats.
• Good copywriting and caption-writing skills with attention to grammar and detail.
• Able to identify relevant trends for beauty brands.
• Strong attention to detail and on-brand content.
• Good communication and coordination skills.
• Ability to work independently while collaborating with the team.
• Creative, proactive, and eager to learn.
• Having a portfolio of social media or beauty-related content is preferred.

Responsibilities

• Execute content production based on content calendar and creative brief.
• Schedule and publish content across Instagram, TikTok, and Threads.
• Proofread content to be on-brand and compliant with guidelines.
• Monitor comments, DMs, and mentions and respond timely.
• Flag potential PR issues to the Assistant Manager.
• Coordinate with internal content creator team to ensure timely delivery.
• Assist in light content production when needed.
• Monitor platform trends and flag opportunities; compile weekly reports.

Skills

Beauty industry

Social media content

Copywriting

Community management

Trend monitoring

Content scheduling

Collaboration

Independent work

Tools

Instagram

Threads

TikTok

Job description

Kanara is a purpose-driven company committed to building purposeful lives through innovation. We develop and grow a portfolio of brands across beauty, personal care, baby care, wellness, and nutrition, including GENTLY Baby, GENTLY care and BeyondVit.

We believe that great brands are built not only through great products, but also through meaningful communication and strong connections with our consumers.

About the Job

We are looking for a Social Media Specialist who is passionate about beauty, skincare, makeup, and social media content.

In this role, you will support the execution of our social media strategy across Instagram and Threads from content production and scheduling to community management, trend monitoring, and performance tracking.

You will work closely with the Social Media Assistant Manager and Content Creator team to ensure our content is engaging, relevant, on-brand, and aligned with the characteristics of each platform.

This role is ideal for someone who loves consuming and creating beauty content, understands social media trends, and enjoys turning ideas into engaging content.

What We Are Looking For

• Candidates with a strong interest in beauty, skincare, makeup, and lifestyle content.
• Minimum 1-2 years of experience in social media, content creation, or related roles, preferably within the beauty, skincare, cosmetics, personal care, or FMCG industry.
• Experience working in the beauty industry is required.
• Passionate about beauty and actively follows beauty trends, makeup content, skincare trends, and social media trends.
• Strong understanding of Instagram content formats and audience behavior.
• Good copywriting and caption-writing skills with attention to grammar and detail.
• Able to identify trends and understand which trends are relevant for beauty brands.
• Strong attention to detail and ability to ensure content is accurate and on-brand.
• Good communication and coordination skills.
• Able to work independently while collaborating closely with the Social Media and Content team.
• Creative, proactive, detail-oriented, and willing to learn.
• Having personal interest or experience in makeup/content creation is a strong advantage.
• Having a portfolio of social media or beauty-related content is preferred.

What You Will Do

1. Content Execution & Scheduling

• Execute content production (copywriting, captioning, basic editing/design coordination) based on the content calendar and creative brief.
• Schedule and publish content across Instagram, TikTok, and Threads according to the agreed posting cadence.
• Ensure all content is proofread, on-brand, and compliant with product claim guidelines (especially for skincare/health categories).

2. Community Management

• Monitor and respond to comments, DMs, and mentions across all platforms in a timely and on-brand manner.
• Flag negative sentiment, complaints, or potential PR issues to the Assistant Manager for escalation.
• Engage proactively with audience/community to build engagement and brand affinity.

3. Content Support & Coordination

• Coordinate with the internal content creator team to ensure raw content/assets are delivered on time for editing and scheduling.
• Assist in light content production when needed (e.g. story sequences, simple graphics, caption variations for A/B testing).

4. Trend Monitoring & Reporting Support

• Monitor daily/weekly platform trends (audio, formats, hashtags) relevant to the beauty/skincare category and flag opportunities to the Assistant Manager.
• Track basic performance metrics (reach, ER, views) per post and compile into weekly reporting templates.
• Support the Assistant Manager in compiling data for monthly performance reports.