Content & Social Media Leader - BEAUTY

PT Beauty Essential Indonesia

Jakarta Barat

On-site

IDR 89,280,000 - 156,240,000

Full time

14 days+
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Job summary

PT Beauty Essential Indonesia in Jakarta Barat is seeking an experienced Content & Social Media Lead to shape and drive our beauty brand's online presence. You will own strategy for TikTok and Instagram, develop content pillars, and oversee the end-to-end content workflow from ideas to publishing.

You will collaborate with creators, designers, KOLs, and marketing teams, tracking performance and steering content to maximize engagement and brand impact.

Qualifications

  • 1 year of experience in content or digital marketing.
  • Experience in beauty brands preferred.
  • Ability to lead content direction independently.

Responsibilities

  • Lead content & social media strategy for TikTok & Instagram.
  • Develop monthly content calendars and pillars.
  • Coordinate with creators, designers, and KOLs.
  • Monitor trends and turn into beauty content.
  • Analyze content performance and improve strategies.

Skills

Content strategy
TikTok & Instagram
Leadership
Creativity
Independent thinking
Campaign planning

Job description

What you’ll do:
  • Lead content & social media strategy, especially TikTok & Instagram
  • Develop content pillars, ideas, and monthly content calendars
  • Lead the content process from ideation briefing production review publishing
  • Monitor trends and turn them into relevant beauty content
  • Coordinate with creators, designers, videographers, editors, KOLs, and related teams
  • Analyze content performance and develop improvement strategies
  • Collaborate with Marketing, Brand, KOL, and E-commerce teams
What we’re looking for:
  • Minimum 1 year of relevant experience in Content, Social Media, Digital Marketing, or Brand Marketing
  • Experience in beauty/cosmetics brands is highly preferred
  • Strong preference for candidates who have experience with established/well-known beauty brands
  • Strong understanding of TikTok, Instagram & short-form content
  • Able to develop content strategy and ideas independently
  • Strong sense of ownership, creativity, and leadership
  • Not just a content executor we’re looking for someone who can lead the direction of the content
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