Content & Social Media Leader - BEAUTY

PT Beauty Essential Indonesia; Jakarta Barat; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

PT Beauty Essential Indonesia in Jakarta Barat is seeking an experienced Content & Social Media Lead to shape and drive our beauty brand's online presence. You will own strategy for TikTok and Instagram, develop content pillars, and oversee the end-to-end content workflow from ideas to publishing.

You will collaborate with creators, designers, KOLs, and marketing teams, tracking performance and steering content to maximize engagement and brand impact.

Qualifications

• 1 year of experience in content or digital marketing.
• Experience in beauty brands preferred.
• Ability to lead content direction independently.

Responsibilities

• Lead content & social media strategy for TikTok & Instagram.
• Develop monthly content calendars and pillars.
• Coordinate with creators, designers, and KOLs.
• Monitor trends and turn into beauty content.
• Analyze content performance and improve strategies.

Skills

Content strategy

TikTok & Instagram

Leadership

Creativity

Independent thinking

Campaign planning

Job description

What you’ll do:

• Lead content & social media strategy, especially TikTok & Instagram
• Develop content pillars, ideas, and monthly content calendars
• Lead the content process from ideation briefing production review publishing
• Monitor trends and turn them into relevant beauty content
• Coordinate with creators, designers, videographers, editors, KOLs, and related teams
• Analyze content performance and develop improvement strategies
• Collaborate with Marketing, Brand, KOL, and E-commerce teams

What we’re looking for:

• Minimum 1 year of relevant experience in Content, Social Media, Digital Marketing, or Brand Marketing
• Experience in beauty/cosmetics brands is highly preferred
• Strong preference for candidates who have experience with established/well-known beauty brands
• Strong understanding of TikTok, Instagram & short-form content
• Able to develop content strategy and ideas independently
• Strong sense of ownership, creativity, and leadership
• Not just a content executor we’re looking for someone who can lead the direction of the content