Social Media Specialist

Hebe Beauty Indonesia; Jakarta Pusat; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

Hebe Beauty Indonesia is seeking a Social Media Specialist to manage Instagram campaigns and day-to-day content, ensuring alignment with monthly brand goals. You will plan, shoot, brief editors, and coordinate with talent to deliver high-quality posts.

Collaboration with the creative team and supervision of external photographers are essential, along with using analytics to optimize performance daily, weekly, and monthly.

Qualifications

• Bachelor's Degree in Communications, Public Relations, Marketing or related field.
• 1–2 years of experience as Social Media Specialist or Content Creator in a relevant industry.
• Strong writing, editing and communication skills; data-driven content development.

Responsibilities

• Create social media campaigns and manage day-to-day content (Instagram focus).
• Plan, shoot, coordinate talent, and brief video editors for content.
• Ensure content aligns with the brand's monthly campaigns.
• Assist the creative team with in-house content production.
• Supervise external photographers/videographers and coordinate activities.
• Use analytics tools to monitor performance daily, weekly, and monthly.

Skills

Strong writing

Editing

Communication skills

Data analysis

User-centric mindset

Cross-functional collaboration

Education

Bachelor's Degree

Tools

Premiere Pro

CapCut

Final Cut Pro

Job description

Responsibilities

We are hiring a candidate for the

Social Media Specialist

• Willing to be placed at Landmark Pluit, North Jakarta with full WFO work mechanism (Mon-Fri).

Working Arrangement And Placement

• Willing to be placed at Landmark Pluit, North Jakarta with full WFO work mechanism (Mon-Fri).

What Would You Do

• Creating social media campaigns and the day-to-day management of social media (especially for Instagram).
• Handle end-to-end process: planning, shooting, talent, briefing video editor
• Ensuring that all aspects of the content align with the brand's monthly campaign
• Assisting the creative visual team for any inhouse content production
• Supervise creatives vendor / professional photographer / videographer and coordinate their activities to achieve social media campaign objective
• Using analytical tools to monitor and evaluate the performance daily, weekly, and monthly

Requirements

What Are We Looking For

• Bachelor's Degree (S1) is a MUST (Graduate from Communication, Public Relations, Marketing Business, or related fields). With relevant experience, as Social Media Specialist or Content Creator for at least 1-2 years in a relevant industry.
• Good taste for content creation, have a good sense for developing good community content from ideation, briefing, producing, and delivering it on all community channels.
• In-depth knowledge of various social media platforms and their best practices, such as: Strong writing, editing, and communication skills.
• Able to analyze data and make decisions based on insights, have a "user-centric" mindset in designing content.
• Strong interpersonal skills and the ability to collaborate with cross-functional teams.
• Software required: Premiere Pro, CapCut, Final Cut Pro