Social Media Specialist

Petite Made; Tangerang; On-site; IDR 78,120,000 - 145,080,000; Full time

Job summary

Made Group is seeking a Social Media Specialist to grow our presence on Instagram, TikTok, and Threads. You will develop engaging content ideas, craft scripts with strong hooks, and coordinate with design and video teams to bring concepts to life.

You will manage content calendars, produce daily Stories, stay ahead of digital trends, analyze performance, interact with audiences, and help drive brand awareness through collaborative campaigns.

Qualifications

• Develop creative content ideas and storytelling strategies.
• Minimum 1 year of experience in content creation or social media.
• Write engaging scripts with strong hooks and CTAs.
• Plan and organize content calendars.
• Collaborate with design and video teams to bring ideas to life.
• Analyze content performance to drive engagement and growth.
• Stay on top of trends, audience behavior, and social media updates.
• Handle basic video editing using CapCut, familiarity with short-form video formats is a plus.

Responsibilities

• Create engaging content ideas and storytelling strategies.
• Produce daily Instagram Stories and manage Threads content.
• Interact with audiences across platforms.
• Collaborate with design and video teams to execute campaigns and events.
• Plan and maintain content calendars and publish schedules.
• Analyze performance metrics to optimize reach and engagement.

Skills

Content creation

Storytelling

Trend awareness

Audience engagement

Content calendar

Collaboration

Hooks & CTAs

Video editing

Tools

CapCut

Job description

Made Group is looking for a creative, communicative, and trend-savvy individual to join our growing team!

As a Social Media Specialist, you will play an important role in managing and growing our social media presence across Instagram, TikTok, and Threads. Your responsibilities include creating engaging content ideas, producing daily Instagram Stories, keeping up with the latest digital trends, interacting with audiences, managing Threads content, and developing exciting events and collaborations.

We're looking for someone who is full of creative ideas, loves exploring new trends, and is passionate about building audience engagement and increasing brand awareness.

If you're passionate about social media, content creation, and digital marketing, this is your chance to unleash your creativity and grow with Made Group!

Requirements:

• Develop creative content ideas and storytelling strategies
• Minimum 1 year of experience in content creation or social media
• Write engaging scripts with strong hooks and CTAs
• Plan and organize content calendars
• Collaborate with design and video teams to bring ideas to life
• Analyze content performance to drive engagement and growth
• Stay on top of trends, audience behavior , and social media updates
• Handle basic video editing using CapCut,familiarity with short-form video formats is a plus