Trend-Savvy Social Media Specialist

Petite Made; Tangerang; On-site; IDR 78,120,000 - 145,080,000; Full time

Job summary

Made Group is seeking a Social Media Specialist to grow our presence on Instagram, TikTok, and Threads. You will develop engaging content ideas, craft scripts with strong hooks, and coordinate with design and video teams to bring concepts to life.

You will manage content calendars, produce daily Stories, stay ahead of digital trends, analyze performance, interact with audiences, and help drive brand awareness through collaborative campaigns.

Qualifications

• Develop creative content ideas and storytelling strategies.
• Minimum 1 year of experience in content creation or social media.
• Write engaging scripts with strong hooks and CTAs.
• Plan and organize content calendars.
• Collaborate with design and video teams to bring ideas to life.
• Analyze content performance to drive engagement and growth.
• Stay on top of trends, audience behavior, and social media updates.
• Handle basic video editing using CapCut, familiarity with short-form video formats is a plus.

Responsibilities

• Create engaging content ideas and storytelling strategies.
• Produce daily Instagram Stories and manage Threads content.
• Interact with audiences across platforms.
• Collaborate with design and video teams to execute campaigns and events.
• Plan and maintain content calendars and publish schedules.
• Analyze performance metrics to optimize reach and engagement.

Skills

Content creation

Storytelling

Trend awareness

Audience engagement

Content calendar

Collaboration

Hooks & CTAs

Video editing

Tools

CapCut

Job description

Made Group is seeking a Social Media Specialist to grow our presence on Instagram, TikTok, and Threads. You will develop engaging content ideas, craft scripts with strong hooks, and coordinate with design and video teams to bring concepts to life.

You will manage content calendars, produce daily Stories, stay ahead of digital trends, analyze performance, interact with audiences, and help drive brand awareness through collaborative campaigns.