Meta Ads Specialist

Investland Bali Properties; Provinsi Bali; On-site; IDR 180,000,000 - 360,000,000; Full time

Benefits offered by this job

Berawa office

In-house creative team

AI-assisted creative production

Job summary

Investland Bali Properties is seeking a performance-driven marketer to own our Meta ads end-to-end from strategy to execution. You will optimize campaigns, audiences, budgets, and bidding while coordinating with an in-house designer and video team to test 5–8 new concepts monthly.

The role requires strong English, a data-driven mindset, and the ability to translate metrics into action. Indonesian nationals or foreign nationals with valid work permits are welcome to apply.

Qualifications

• Working English, written and spoken.
• Structured, numerate, honest about what did not work.
• Indonesian national or foreign national with valid work permit.
• Experience with special ad categories (housing, property development) is a plus.
• Experience with Google Ads or TikTok Ads is a plus.
• Basic Canva or Figma to mock up creative briefs.

Responsibilities

• Own the Meta ad account end to end: campaign structure, audiences, budgets, bidding, lead forms, placements.
• Run the daily loop: read numbers, decide what to scale, pause or rebuild, and act the same day.
• Brief and test creative with in-house designer and video team: static, reels, talking-head, UGC (5–8 concepts per month).
• Keep cost per qualified lead falling.

Skills

Structured thinking

Numerate

Honest about what did not work

Working English

Data-driven decision making

Tools

Facebook Ads Manager

CRM

Canva

Figma

Claude/ChatGPT

Google Ads

TikTok Ads

Job description

You will own the Meta ad account end to end, managing campaign structure, audiences, budgets, bidding, lead forms, and placements. The account, creative pipeline, and CRM are already built and instrumented. What is missing is one person who owns the ads every day.

Key responsibilities

Own the Meta ad account end to end: campaign structure, audiences, budgets, bidding, lead forms, placements

Run the daily loop: read the numbers, decide what to scale, pause or rebuild, and do it the same day

Brief and test creative with in-house designer and video team: statics, reels, talking-head, UGC. Five to eight new concepts a month

Keep cost per qualified lead falling

About you

Working English, written and spoken

Structured, numerate, honest about what did not work

Confidence comes from numbers, not adjectives

Indonesian national, or a foreign national already holding a valid work permit

Experience with special ad categories (housing, property development, offplan sales) – nice to have

Google Ads or TikTok Ads on top of Meta – nice to have

Basic Canva or Figma so you can mock up a creative brief without waiting – nice to have

Familiarity with a CRM and lead scoring – nice to have

Can use Claude or ChatGPT – nice to have

About us

A 30+ person group across development, construction, design and property management, with an office in Berawa. We run lead generation on Meta in two markets today, Estonia and Australia, for our own projects.

Full ownership of a live, funded account from day one, with the tooling already in place

A designer, a video team and AI-assisted creative production behind you

Berawa office, five minutes from the beach, with a team of 30+

Growth into a performance marketing lead role across the group as channels expand