Social Media Specialist

Valhalla Billiard; Kota Semarang; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

Valhalla Billiard is seeking a creative Social Media Specialist to build and grow our online presence in Semarang. You will translate daily experiences and events into engaging content across platforms, with strong hooks and storytelling to drive engagement.

Ideal candidates have 1–2+ years in social media or related fields, are trend-aware, and can edit short-form video. On-site work in Semarang, with portfolio of prior work required.

Qualifications

• Proven ability to craft engaging social media content and captions.
• Understanding of platform algorithms and audience trends.
• Experience creating short-form video content and scripts.
• Strong storytelling and copywriting skills with attention to branding.
• Ability to plan calendars and coordinate with teams.

Responsibilities

• Develop and execute social media strategies across Instagram, TikTok, Threads, and other platforms.
• Create engaging content around billiard, F&B, lifestyle, events, and community.
• Plan and manage weekly/monthly content calendars.
• Develop hooks, captions, scripts, and content ideas.
• Capture or coordinate photo/video content for social media.
• Edit short-form videos using tools like CapCut or similar.
• Stay updated on trends, formats, sounds, memes, and culture.
• Monitor performance and apply insights to improve strategy.
• Engage with followers and grow an active online community.
• Collaborate with marketing, influencers, and partners as needed.
• Support campaigns, events, and other activities.
• Research competitors and identify opportunities to increase reach.

Skills

Creative thinking

Social strategy

Copywriting

Video editing

Trend awareness

Content planning

Community engagement

Tools

CapCut

Canva

Meta Business Suite

Job description

About the Role

Valhalla Billiard is looking for a creative and proactive Social Media Specialist to build and grow our social media presence. You’ll be responsible for turning our daily experiences, events, products, and community into engaging content that people want to watch, share, and talk about.

If you’re always up-to-date with social media trends, know how to create a strong hook, and can turn simple moments into interesting content — we’d love to meet you!

What You’ll Do

Develop and execute social media strategies for Valhalla across Instagram, TikTok, Threads, and other relevant platforms.

Create engaging content around billiard, F&B, lifestyle, entertainment, events, promotions, and the Valhalla community.

Plan and manage weekly/monthly content calendars.

Develop creative concepts, hooks, captions, scripts, and content ideas.

Take and coordinate photo/video content for social media.

Edit short-form videos using tools such as CapCut or similar applications.

Stay updated with current trends, viral formats, sounds, memes, and social media culture.

Monitor social media performance and use insights to improve content strategy.

Engage with followers and help build an active online community.

Collaborate with the marketing team, KOLs/influencers, and other creative partners when needed.

Support promotional campaigns, events, and other marketing activities.

Research competitors and identify new opportunities to increase reach and engagement.

What We’re Looking For

1–2+ years of experience in social media, content creation, digital marketing, or a related field.

Strong understanding of Instagram, TikTok, and Threads.

Creative, trend-aware, and able to come up with fresh content ideas.

Strong copywriting and storytelling skills.

Comfortable creating and editing short-form video content.

Familiar with CapCut, Canva, Meta Business Suite, or similar tools.

Able to understand basic social media analytics and performance metrics.

Proactive, organized, detail-oriented, and able to work independently.

Willing to work on-site in Semarang.

Portfolio or examples of previous social media work are required.

Bonus Points If You

Have experience in F&B, lifestyle, entertainment, hospitality, or sports/billiard-related businesses.

Have experience working with KOLs or influencers.

Have a strong sense of visual aesthetics and branding.

Are comfortable appearing on camera or directing content/talent.

Know what makes content scroll-stopping