Social Media & Content Specialist / KOL Manager

PT. Ledakan Rasa Indonesia; Provinsi Bali; On-site; IDR 71,089,000 - 85,151,000; Full time

Job summary

PT. Ledakan Rasa Indonesia is seeking a Social Media & Content Specialist / KOL Manager to own our social media presence and drive brand growth. You will craft content, collaborate with influencers, organize campaigns, and grow an engaged online community from Bali, Indonesia.

The role focuses on daily management of Instagram and TikTok, content creation, influencer outreach, and campaign execution with KPI-driven incentives. Strong independence and creativity are essential.

Qualifications

• Previous experience in social media management and content creation
• Strong understanding of Instagram and TikTok
• Good knowledge of Reels / TikTok trends
• Ability to create and edit short-form video content
• Experience working with influencers/KOLs is a strong advantage
• Creative mindset and ability to generate ideas independently
• Good communication and negotiation skills
• Proactive and responsible — able to work independently without constant supervision
• Bahasa Indonesia is a strong advantage
• Experience in Bali is a plus

Responsibilities

• Manage our Instagram and TikTok accounts on a daily basis
• Create and maintain monthly content calendars
• Publish posts, Reels, Stories and short-form video content
• Monitor comments, messages and audience engagement
• Follow social media trends and identify new content opportunities
• Track social media performance and prepare monthly reports

Skills

Social Media Management

Content Creation

Influencer Management

Video Editing

Communication Skills

Negotiation Skills

Tools

CapCut

Canva

Job description

Social Media & Content Specialist / KOL Manager

Salary: IDR 7,000,000/month + KPI incentives

About the role

We are looking for a creative, proactive and responsible Social Media & Content Specialist to take full ownership of our social media presence and help grow our brand online.

This is not a simple posting job. You will create content, develop ideas, work with content creators and influencers, organize campaigns and actively grow our social media community.

Responsibilities

Social Media Management

• Manage our Instagram and TikTok accounts on a daily basis
• Create and maintain monthly content calendars
• Publish posts, Reels, Stories and short-form video content
• Monitor comments, messages and audience engagement
• Follow social media trends and identify new content opportunities
• Track social media performance and prepare monthly reports

Content Creation

• Develop creative concepts and content ideas independently
• Create and edit Reels, TikToks, Stories and other short-form content
• Take photos/videos and organize simple content shoots
• Edit videos using CapCut or similar tools
• Create basic graphics using Canva or similar software
• Write engaging captions and social media copy

Influencer / KOL & Content Creator Management

• Find relevant influencers and content creators
• Contact and negotiate collaborations with creators
• Manage creator relationships and campaigns
• Prepare briefs and content requirements
• Coordinate product seeding and collaborations
• Track content performance and identify the best-performing creators
• Build and maintain a database of influencers and creators

Campaigns & Community

• Organize giveaways, competitions and social media campaigns
• Develop UGC (user-generated content) initiatives
• Create ideas for promotions and online activations
• Help build an active and engaged community around the brand
• Coordinate collaborations and special campaigns with local businesses and creators

Requirements

• Previous experience in social media management and content creation
• Strong understanding of Instagram and TikTok
• Good knowledge of Reels / TikTok trends
• Ability to create and edit short-form video content
• Experience working with influencers/KOLs is a strong advantage
• Creative mindset and ability to generate ideas independently
• Good communication and negotiation skills
• Proactive and responsible — able to work independently without constant supervision
• Bahasa Indonesia is a strong advantage
• Experience in Bali is a plus

What We Are Looking For

We are looking for someone who doesn't simply wait for instructions.

You should be able to look at the brand and say:

"Here is what we should post this week, here are the creators we should work with, and here is the campaign we should run."

You will have a high level of independence and will be responsible for the growth and quality of our social media presence.