Marketing & Content Specialist

Pengiklan Anonim; Jawa Barat; On-site; IDR 78,120,000 - 145,080,000; Full time

Job summary

Pengiklan Anonim in Bekasi is seeking a data-driven Paid Social Media Specialist to plan, execute, and optimize paid campaigns across Facebook, Instagram, TikTok, and more for an e-commerce client. This role emphasizes audience targeting, budget control, and measurable ROI.

You will collaborate with the creative team, monitor KPIs, and report insights to improve performance. A strong analytical mindset and hands-on platform experience are essential for success.

Qualifications

• Proven experience in managing paid social media campaigns.
• In-depth knowledge of advertising platforms such as Meta Ads Manager, TikTok Ads Manager, and others.
• Proficiency in A/B testing ad creatives, targeting options, and bidding strategies.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent understanding of e-commerce metrics and CAC.

Responsibilities

• Develop and implement effective paid social media strategies across platforms such as Facebook, Instagram, TikTok, and others.
• Manage and optimize advertising budgets to ensure maximum ROI and achieve key performance indicators (KPIs).
• Conduct audience research and segmentation to identify target demographics and interests for effective ad targeting.
• Create compelling ad copy and visual assets in collaboration with the creative team.
• Monitor campaign performance, analyze data, and provide regular reports with actionable insights and recommendations.
• Stay up-to-date with the latest trends and best practices in paid social media advertising.

Skills

Paid social strategy

Campaign optimization

A/B testing

Data analysis

CAC optimization

Budget management

Education

Bachelor's degree in Marketing or related

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Job description

Paid Social Media Specialist

Our client is seeking a highly skilled and data-focused Paid Social Media Specialist to join their marketing team in Bekasi . You will be responsible for planning, executing, and optimizing paid advertising campaigns across various social media platforms to drive measurable results for their e-commerce business. This role requires a deep understanding of social media advertising, audience targeting, and budget management. If you are passionate about leveraging paid social to achieve business objectives and thrive in a dynamic, results-driven environment, this is the role for you.

About the Role

Our client is seeking a highly skilled and data-focused Paid Social Media Specialist to join their marketing team in Bekasi . You will be responsible for planning, executing, and optimizing paid advertising campaigns across various social media platforms to drive measurable results for their e-commerce business. This role requires a deep understanding of social media advertising, audience targeting, and budget management. If you are passionate about leveraging paid social to achieve business objectives and thrive in a dynamic, results-driven environment, this is the role for you.

• Develop and implement effective paid social media strategies across platforms such as Facebook, Instagram, TikTok, and others.
• Manage and optimize advertising budgets to ensure maximum ROI and achieve key performance indicators (KPIs).
• Conduct audience research and segmentation to identify target demographics and interests for effective ad targeting.
• Create compelling ad copy and visual assets in collaboration with the creative team.
• Monitor campaign performance, analyze data, and provide regular reports with actionable insights and recommendations.
• Stay up-to-date with the latest trends and best practices in paid social media advertising.

• Proven experience in managing paid social media campaigns, with a strong portfolio of successful initiatives.
• In-depth knowledge of advertising platforms such as Meta Ads Manager, TikTok Ads Manager, and others.
• Proficiency in A/B testing ad creatives, targeting options, and bidding strategies.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent understanding of e-commerce metrics and customer acquisition cost (CAC).
• Bachelor's degree in Marketing, Advertising, or a related