Social Media Specialist

Expat. Roasters; Denpasar; On-site; IDR 400,000,000 - 700,000,000; Full time

Job summary

Expat. Roasters in Bali seeks a Head of Marketing to develop and execute a comprehensive social media strategy for diverse audiences. You will lead content creation, manage community engagement, and drive campaigns across major platforms.

The role requires 3–5 years in social media or digital marketing, with a track record of driving growth in F&B or related sectors. Reporting to Marketing leadership, this position offers exciting opportunities in a dynamic coffee brand.

Qualifications

• Proven track record of driving audience growth and engagement.
• Experience in F&B, hospitality, retail, or coffee preferred.
• Experience managing multi-audience social media (B2B/B2C) is advantageous.

Responsibilities

• Develop and execute a comprehensive social media strategy for B2B and B2C audiences across all major platforms.
• Lead content ideation, production, and creative direction with internal and external partners.
• Manage day-to-day community engagement, monitor brand sentiment and respond to inquiries.
• Support performance marketing and campaigns, including product launches and wholesale lead generation.
• Identify, manage, and track ROI for influencer and brand partnerships.
• Analyze social media performance and translate insights into optimization actions.
• Monitor industry trends and propose innovative strategies to stay competitive.

Skills

Social media marketing

Content marketing

Performance marketing

Influencer marketing

Brand management

Education

Bachelor’s degree in related field

Job description

• Minimum Bachelor’s degree in a related field is preferred.
• 3–5 years of experience in social media or digital/content marketing.
• 2026-07-31
• 1 Person
• Responsibilities :

  Develop and execute a comprehensive social media strategy for B2B and B2C audiences across all major platforms.
  Lead content ideation, production, and creative direction, collaborating with internal and external partners.
  Manage day-to-day community engagement, monitor brand sentiment, and ensure timely response to customer inquiries.
  Support performance marketing and campaign execution, including product launches, promotional campaigns, and wholesale lead generation.
  Identify, manage, and track ROI for influencer and strategic brand partnerships.
  Track, analyze, and report on social media performance, translating insights into actionable optimization strategies.
  Monitor industry trends and recommend innovative strategies to maintain brand competitiveness.

• Qualification :

  Proven track record of driving audience growth, engagement, and measurable business performance.
  Experience in the F&B, hospitality, retail, or coffee industry is highly preferred.
  Experience managing multi-audience social media accounts (B2B/B2C) is an advantage.

• Job Report :

  Head of Marketing