Social Media Lead

Maker Lab; Jakarta Pusat; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

Maker Lab, a marketing agency, seeks a Social Media Lead to own the organic growth strategy for a developer/tech client. You will craft content plans, manage publishing, and nurture communities to build a loyal audience from the ground up.

You will drive end-to-end publishing, optimize metadata, and collaborate with production teams to ensure assets stay on-brand. Strong storytelling, 8+ years in relevant fields, and hands-on SEO and video editing are essential.

Qualifications

• BA/BS degree or equivalent experience.
• 8+ years in growth or social/community marketing with tech audiences.
• Experience engaging technical/developer or B2B audiences with high-engagement content; hands-on content creation, SEO tooling, and video editing.

Responsibilities

• Build and continuously evolve a 30/60/90-day content roadmap aligned to brand goals and developer-audience trends.
• Own end-to-end publishing—titles, metadata, and discoverability strategy—to perform strongly across Search and Suggested feeds.
• Partner closely with production teams to keep assets on-brand, on-brief, and on schedule.
• Run daily performance reviews, translating data into creative and strategic pivots.
• Lead structured A/B testing (thumbnails, titles, formats) and track platform/algorithm shifts proactively.
• Be the active, strategic voice in community spaces—comments, community tabs—feeding audience sentiment back into the creative process.
• Bring proven experience growing and sustaining audiences on major video/content platforms, with a clear line back to client marketing objectives.

Skills

Growth marketing

Social/community marketing

Content creation

SEO tooling

Video editing

A/B testing

Data-driven decisions

Copywriting

Education

BA/BS degree or equivalent experience

Tools

SEO tooling

Video editing software

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We're looking for a Social Media Lead to own organic growth strategy end-to-end — from content planning through to community engagement — for a client in the developer/technology space. You'll combine creative judgment with a sharp analytical approach to grow an engaged, loyal audience from the ground up, and act as the architect of developer-focused marketing strategies that go beyond a standard social presence.

This is a chance to shape how a global community of developers and businesses experiences the brand — building conversations that create real momentum and long-term loyalty across the product suite.

Role:

• Build and continuously evolve a 30/60/90-day content roadmap aligned to brand goals and developer-audience trends.
• Own end-to-end publishing — titles, metadata, and discoverability strategy — to perform strongly across Search and Suggested feeds.
• Partner closely with production teams to keep assets on-brand, on-brief, and on schedule.
• Run daily performance reviews, translating data into creative and strategic pivots.
• Lead structured A/B testing (thumbnails, titles, formats) and track platform/algorithm shifts proactively.
• Be the active, strategic voice in community spaces — comments, community tabs — feeding audience sentiment back into the creative process.
• Bring proven experience growing and sustaining audiences on major video/content platforms, with a clear line back to client marketing objectives.

You:

• BA/BS degree or equivalent experience
• 8+ years in growth or social/community marketing.
• A track record engaging technical, developer, or B2B audiences — turning complex ideas into accessible, high-engagement content.
• Familiarity with cloud, software, or enterprise tech ecosystems is a strong plus. Hands‑on expertise across content creation, SEO tooling, and video editing.
• Comfort working with performance data to shape retention and growth strategy.
• Excellent copywriting and communication skills — clear, engaging, audience-first. Experience managing cross‑functional work within a collaborative agency‑client setup.
• A self-starter who works well with autonomy and ambiguity.

• Exceptional verbal and written English communication and presentation skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow‑up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.