Social Media Lead: Developer Growth & Engagement

Maker Lab

Jakarta Pusat

On-site

IDR 120,000,000 - 180,000,000

Full time

9 days ago

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Job summary

Maker Lab, a marketing agency, seeks a Social Media Lead to own the organic growth strategy for a developer/tech client. You will craft content plans, manage publishing, and nurture communities to build a loyal audience from the ground up.

You will drive end-to-end publishing, optimize metadata, and collaborate with production teams to ensure assets stay on-brand. Strong storytelling, 8+ years in relevant fields, and hands-on SEO and video editing are essential.

Qualifications

BA/BS degree or equivalent experience.
8+ years in growth or social/community marketing with tech audiences.
Experience engaging technical/developer or B2B audiences with high-engagement content; hands-on content creation, SEO tooling, and video editing.

Responsibilities

Build and continuously evolve a 30/60/90-day content roadmap aligned to brand goals and developer-audience trends.
Own end-to-end publishing—titles, metadata, and discoverability strategy—to perform strongly across Search and Suggested feeds.
Partner closely with production teams to keep assets on-brand, on-brief, and on schedule.
Run daily performance reviews, translating data into creative and strategic pivots.
Lead structured A/B testing (thumbnails, titles, formats) and track platform/algorithm shifts proactively.
Be the active, strategic voice in community spaces—comments, community tabs—feeding audience sentiment back into the creative process.
Bring proven experience growing and sustaining audiences on major video/content platforms, with a clear line back to client marketing objectives.